Develop an Innovation & Creativity for Business Advantage Report

1. Introduction – The introduction should introduce the terms of reference

of the report (please refer to the handbook and the assignment brief) – you should provide a short introduction to your chosen organisation, who they are what they do – provide a brief overview of what innovation is and what creativity is and how they differ, you can use your research skills to obtain different opinions / attitudes towards creativity and innovation. Additional Sub-headings can be used but remember to number them!

2. Main Findings 

** With any models / tools / techniques used within your main findings, remember to demonstrate Knowledge and Understanding – provide an academic definition discuss the model / tool / technique that you are using.  Demonstrate that you can Critically Evaluate the model / tool / technique (strengths / weaknesses / pros / cons / advantages / limitations) – your evaluation should be supported by Academic Literature.  Next remember to demonstrate Application of the models / tools / techniques to your identified innovation opportunity – Try to avoid copying and pasting generic images, re-create your own! **

2.1 -Overview of the Innovation Opportunity – How was this opportunity identified? What is the opportunity? Provide an evaluation of the opportunity.

2.2 -Type of Innovation – Using the Innovation Matrix (Davila et al, 2012) what type of innovation has been identified – use the matrix to pinpoint what type of innovation you have identified. 

2.3 -The Creativity Thinking Process – Consider how the creative thinking process has been applied at an individual, team, organisational and industry level.

2.4 -Models of Innovation

2.4.1- Open and Closed Innovation

2.4.2 - The Innovation Process

2.4.3 - 4P’s to Innovation

You should demonstrate knowledge and understanding of each model / critically evaluate the model and apply each model to your innovation opportunity. As mentioned previously, the actual illustration of the model can be placed within the appendix and referred to in the main body.

2.5 - Assessment of the Effectiveness Lewin’s Force Field Analysis can be used be used for this assessment, following the same format as previously stated.

2.5.1- Barriers & Risks – Referring to the Force Field Analysis you can highlight the barriers and risks that the organisation needs to be aware of when implementing the innovation opportunity, you have identified. 

2.6 – Leadership & Management – consideration should be given to an appropriate leadership style and/or management practice to follow through your identified innovation opportunity. 

3. Conclusion – Conclusions should be drawn based on what you have found from your main findings. You should not introduce any new information.

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