Digital Marketing and SEO Strategy for a Yoga Training Business MKTG402
- Subject Code :
MKTG402
- Business Profile
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Name of the business |
Yoga Training |
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Products/services offered |
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Characteristics of potential customers |
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Potential benefits/aims of having a website for this business |
- SEO and User Friendliness
Explain why the current website is not search engine and user friendly
List of specific and actionable suggestions
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1. |
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2. |
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3. |
- Proposed AdWords Strategy
Campaign 1
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Focus for each campaign |
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Keywords |
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Negative keywords |
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Text for AdWords Version 1 for an ad group |
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Text for AdWords Version 2 for an ad group |
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Daily and weekly plans for spending the campaign budget (US$250) |
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Network(s) for the AdWords ads |
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Target audience settings |
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Ad serving options |
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Keyword bidding |
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Location targeting |
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Aims for impressions |
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Aims for clicks |
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Aims for CPC |
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Aims for CTR |
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Proposed success metrics |
Campaign 2
|
Focus for each campaign |
|
Keywords |
|
Negative keywords |
|
Text for AdWords Version 1 for an ad group |
|
Text for AdWords Version 2 for an ad group |
|
Daily and weekly plans for spending the campaign budget (US$250) |
|
Network(s) for the AdWords ads |
|
Target audience settings |
|
Ad serving options |
|
Keyword bidding |
|
Location targeting |
|
Aims for impressions |
|
Aims for clicks |
|
Aims for CPC |
|
Aims for CTR |
|
Proposed success metrics |
- Reference (APA Reference)
