Digital Marketing Strategy, Audits, and Ethics MKTG3009

Assessment

Submit assessment tasks for grading in this section. You can also find support resources related to specific assessment tasks, such as rubrics or marking guides.

Carefully read assessment information and instructions in the unit outline and in this section and check the announcements forum for any changes that occur during semester.

Due dates and times are indicated in theunit outlineand in eachLEO assessment activity. Dates and times in LEO are set at Australian Eastern Standard Time (AEST) or Australian Eastern Daylight Savings Time (AEDT). If you are in a different time zone, please work out the actual time for your time zone.

Assessment Strategy and Rationale

In order to pass this unit, three graded assessment tasks are required to be submitted and they must achieve an aggregate mark of at least 50%. Marking will be in accordance with a rubric specifically developed to measure the level of achievement of the learning outcomes for each assessment item. A final grade will be awarded reflecting the overall achievement in the unit.

Assessment 1 is designed to determine the extent to which students understand and appreciate the rudiments of digital marketing through a combination of engagement in the unit via discussion board questions, responses to postings, and evidence of successful engagement in online asynchronous activities.

Assessment 2 is designed to assess the students' understanding of the core digital marketing practices (SEO, social media, digital content), and its impact on the clients digital marketing strategy by performing an SEO, social media, and a digital content audit to improve its organic search rankings, social presence, and content delivery.

Assessment 3 is designed to assist students in identifying and discussing how marketers can minimize adverse impacts on vulnerable consumer segments even as they strive to improve their companies' performance by using the digital marketing framework.

Academic integrity will be assured by presenting students with a different context every year to prevent the possibility of recycling past assessment papers. For example, the type of website for analysis would change every year, thus making it difficult for students to recycle the materials but at the same time, ensuring that the concepts and theories can be assessed.

Assessment Guides and Templates

Assessment One Explainer Video

Assessment One Information

Due Date: 6 March to 24 May 2023

Weight: 30%

Assessment Guide OneFile306.3KB PDF document

Porfolio of EngagementFile28.4KB Word 2007 document

Assessment Two Explainer Video

Assessment Two Information

Due Date: 15 May 2023 @ 11:59 pm

Weight: 30%

Assessment Two GuideFile378.3KB PDF document

Assessment Three Explainer Video

Video coming soon

Assessment Three Information

Due Date: TBA

Weight: 40%

Assessment Three GuideFile3.2MB PDF document

Assessment Three TemplateFile255.2KB Word 2007 document