Display Practice Choices
Choose only 1
Display Practice Choices
This is a 6-page document. Each Choice has a one-page briefing document. Read through these briefs with an EAP teacher or with a native English speaker, DO NOT use a translator tool on your computer.
Scenography Display
1899: Journeys End (2024)
Department Store Display
Boafo + DuBois @Selfridges (2023)
Digital Display
Kilt Me Baby, only Online (2025)
Museum Display
Aboriginal Art at Ningbo (2024)
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Public Social Display
Shein-Shaming Shopaholics (2023)
A. Scenographic Display
1899: Journeys End (2024)
This first Display Practice is based on the 2022 Netflix series, 1899. To approach this Display choice, you will first have to watch all eight (x8) episodes of the series. And It is highly recommended that you watch the one-hour programme on the making of 1899, as will introduce you to Scenographic elements you will want to transfer into your display.
1899 is a German period mystery asks its viewers consider the reality and ethics of migration and migrants. It was written as a creative response to the politics of Brexit and its main story arch represents a boat of migrants adrift in hostile seas with no safe harbour. The characters in this series are finally drawn and distinctive. Most are European, but some are Asian. What was ground-breaking (and an important aspect for the filmmakers) about the series was that each character spoke in their own language while filming. Ultimately, however, this is a piece of Gothic Science Fiction and one that will transfer readily to a Gaming World.
Something you might consider is using the cast again, in the transmedia casting of the game. The colour and feel of the series are slightly Steampunk, with a Gothic edge. The scenes are those of a late Victorian Steam-driven boat, called the Kerberos, not unlike the splendour and allure of the White Star Line ships of the same period and you may wish to look at interior images from ships of this time. The ships name is Kerberos, an alliteration of Cerberus, from the Greek, meaning death demon of the dark. In Greek mythology, Cerberus was the three-headed hound that guards the gates of Hell. The more modern appearance of Kerberos is the protocol for authenticating service requests between trusted hosts across an untrusted network, such as the internet. Kerberos support is built into all major computer operating systems, including Microsoft Windows, Apple macOS, FreeBSD and Linux. On reading the series you will find that the protocol for authenticating service is what the protagonists are desperately search for.
In considering your creating the scenographic display for a gaming platform, you may wish to research: best practice, such as 2022s Best Game Graphics or Top Art Direction; the cultural significance of video games in general; how power backdrops can be game changers for display of this sort; and the Aristotelian idea of engagement through dramatic tragedy in gaming scenography.
Creative technologies, interactive and immersive media are transforming the ways in which we experience and engage with culture. Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are being used across a wide range of industries. What you are being asked to do here is transfer your learning and in the creative arts into designing innovative interactive display for a meta-mediated experience. You are NOT being asked to code or manipulate digital data, rather you are being asked design the scenic surrounds, mood, costuming, environments that digital and CGI professionals will then work with. Considering this collaboration, you may wish to give an overview of what might be significant about designing this kind of display and what it would mean to project manage it.
Your report should be visual and practice-based not a written evaluation and reiteration of the research presented here.
You are responsible for designing the visual interpretation of display in the scenography for the 1899 gaming world and for the planning the continuity of its visual display across its platforms.
2. Retail Event Display
Boafo + DuBois @Selfridges (2023)
Thomas Amoako Boafo is a Ghanian artist living in Vienna who has finally come into his own. His portraits and artwork featured in Diors African Centred Collection in 2019 and most recently he stormed the Houston Intelligentsia with his solo show in that city Amoako Boafo: Souls of Black Folks. Boafo is coming to Selfridges for Black History month this year, and his designs and artwork will be teamed with fashion labels, academics, and the Black Lives Matter campaign.
Never afraid to capture the zeitgeist, Selfridges is centring their Black History Month offering in the writing of W.E.B. Du Bois and in the art of Boafo. I encourage you to research both, but the display should be centred in Boafos designs. Like Du Bois, Boafos work questions contemporary misunderstandings of blackness by contrasting personal and structural perceptions and portrayals of black people. His heavily expressionistic and sensitive portraits of friends and acquaintances highlight their self-perception and beauty while challenging the misconceptions of blackness that objectify and dehumanize black peopleBoafo asks for understanding of the diversity and complexity of blackness despite the frequently negative representations of black people in media and culture. (Boafo for Phillips, 2022). His first solo show in Houston took its name from Du Bois fourth and most celebrated book: The Souls of Black Folk (1903). In it, he draws out the constant state of Double-Consciousness the black man finds himself living and walking it and ponders on the mask that his race is forced to wear.
Selfridges will be taking this opportunity to highlight the historical and contemporary lives and complexities of blackness in Britain. Boafo will be working with Dior and Chanel to help interpret their offerings for their menswear lines. His portrait work will be on show throughout the store. All displays will take their cue from his work, but his work will also be present throughout the store. It is up to you what of his work is presented, where and in what form (original artwork, imitations, for display only, for sale, etc.). Also present and on display will be the Black Lives Matter campaign. This campaign has raised and maintained awareness of inequity, appropriation, micro-aggressions, everyday racism, violent injustice, the centring of black joy, and the creation of space for Black imagination and innovation. This kind of retail display acts to raise awareness. It is aimed at helping to provide a public platform for discussion and creation without being overwhelming, so the media and press reporting is to be soft-touch and focused more on the display.
Selfridges is relying on the participation of public figures, celebrities, academics, writers, and designers to make an impact at the launch event and in press communications. Sponsored events and sales will need to run in tandem and the advertising will have to match them in theme and style. This is both a celebratory event and an event to raise awareness and money and impart knowledge. The Black Lives Matter aspect cannot be ignored, nor can you ignore the artist or his references to W.E.B. DuBois.
Your report should be visual and practice-based not a written evaluation and reiteration of the research presented here.
You are responsible for designing the visual interpretation of the display for this retail display and for planning the advertising of their visual displays, windows, in-store displays, publicity and celebrity campaigns.
3. Digital Display
Kilt Me Baby, only Online (2025)
Scottish tartan kilts a historic menswear item are an important part of Scottish tradition, history, and fashion. But their manufacture is endangered. Tartan kilt and sporran making are listed with the heritage crafts organisation and near extinct or endangered textile craft. Sporran makers joined the list of near-extinct craftsman in 2022. A single kilt takes a fully-trained GNK Kiltmaker between 2 and 3 days to make, and this does not include its accessory the sporran or the making and milling of the wool fabric itself of which about 4 yards of traditional fabric is required. Currently, there are only about 15 full time professional kilt makers in Scotland, with about 25 part-time kilt makers, 15 trainees, and a dozen amateur makers. A national kilt shortage was announced in 2022, due in part to the number of weddings requiring kilts. While kilts can be recycled or tailored to fit generation on generation, generally they fabric is at risk of pests and lesser clan fabric is falling out of use. Despite this, their popularity outside of wedding venues and ceremonial occasions is growing worldwide.
Kilts have gained popularity in Asia for their regal look at weddings and other celebrations, but they are also sought after in Canada and Australia as utility wear and sporting gear for those who hike and trail. The super-luxe fashion house of Alexander McQueen was well known for popularising tartan and kilts featured in his first show in 1995. Tartan, kilts, and their representation featured exclusively in his 2006/07 Autumn Winter collection Widows of Culloden. You are reminded that McQueen was tied to tartan due to his cultural heritage and even in haute couture the wearing of tartan should have a heritage association, lest the wearer be accused of cultural appropriation.
This display practice choice asks that you work with an traditional giant in kilt textiles making Kinlock Anderson to creating a digital display that draws on their long history and Royal Appointments. The relaunch of its website in 2025 should feature a collaboration with Robert Gordon University Academics and the Keith Kilt School. Recycling kilts, refashioning them, archiving kilt textiles, reposition kilts as fashion, and recruiting trainees in this textile production are all avenues of display you should consider in this project. No outsourcing of material or making is to be considered the craft and its production must remain in Scotland using wool from Scottish sheep in a slow heritage economy system. This is essential if the craft is to have a sustainable future.
Your report should be visual and practice-based not a written evaluation and reiteration of the research presented here.
You are to design the online visual interpretation of display, video, display text, thumbnails, Instagram, and advertising for Kilts Website 2025 launch. You must feature other aspects of Scottish textile history and the presence of Tartan in textile design. Choose spokespersons, politicians, public figures, and models that are themselves Scottish or that best represent the global adoption of the kilt.
4. Museum Display
Aboriginal Art at Ningbo (2024)
Ningbo Historic Museum, also known as the Yinzhou Museum is a museum in the city of Ningbo in Zhejiang Province South of Shanghai. Completed in 2008, it was designed by Wang Shu and Lu Wenyu to be an entirely recycled building. The architects assert that the careless material choices and insensitive approaches have led to serious deterioration of Chinese cities. (Bharadia:2019) The architects worked with local craftsman to revive near extinct craft to help complete the building. The building and its contents are inspired by the nations natural space and nature. And the museum was built from the ruins of demolished villages.
2024
20082019
The museum usually houses special exhibits in Ningbo and its surrounds since 1949. Intangible Cultural Heritage and workers culture and crafts are exhibited here. But in 2024, the museum will host a special long-running exhibition on regenerative design from indigenous communities further afield. Large- and small-scale design concepts of indigenous design are just the sort of displays the museum and its architects are open to.
Designers, world-wide are beginning to recognise the wisdom of traditional ecology and design concepts. Malaika Byngs article on the subject (2022) here, should be your jumping off point. This Decolonising of Industrial Design is a worldwide movement. There is a huge amount of information for you to delve into on indigenous regenerative design, but you should not deliver a report on what it is. Rather, we would like you to design the exhibition for this museum.
19492024
Malaika Byng2022
This might include soundscapes, structures, videos, objects like the Fernando Laposses Agave armchair, 2021, made with sisal harvested from agave or his other interior creations made from this material. More and more artists and designers are engaging with near-extinct craft in indigenous and rural areas near them. They use these to inform their own designs or craftwork. These interventions are what should be featured in this display. You are tasked with being part of the curation team that mounts this exhibition.
Fernando Laposse 2021
You will need to think about the merchandising especially the books on sale for this exhibition, the placement of products and logos, the lighting and soundscape for the exhibition, and the invited speakers (both the academic and the artistic) for lectures and public discussions. There also will be a Gala opening event that will feature funders, sponsors, public figures, and celebrities alike. Also, you will need to think about disruption who might want to disrupt this exhibition or forestall it and the role of the Chinese State in its public showing.
Your report should be visual and practice-based not a written evaluation and reiteration of the research presented here.
You are responsible for helping to manage the curation and interpretation of the visual display to the public, at the Gala event, and for the visual merchandising and visual display in the retail offerings for this exhibit.
Gala
5. Public Social Display
Shaming Shopaholics (2023)
I caused student consternation last year for centring the Public and Social Display choice on a Chinese circumstance. If this happens again, I would prefer if you discussed matters with me (academically) first. The simple truth is, that the fast fashion company Shein is perfectly positioned for being at the heart of a public awareness campaign aimed at fast fashion consumption. This one company has failed on so many levels to be sustainable and ethical in any way AND they are extremely visible. They are literally the poster child of what, ethically, you should not do.
Shein has corned-the-market on exploitative and unethical work environments and practices. These were exposed in the under-cover documentary for Channel 4 (UK) called Inside the Shein Machine: UNTOLD. Clips of which are available on Youtube. Please do watch them. Shein has been widely condemned for stealing art; for appropriating intellectual property; for copyright infringement; for using a persons likeness without consent; for child labour violations; for exploitation of its labour force; for pollution; for its toxic chemical use, and for unsustainable ecology on an epic scale. The lawsuits, the investigations, and the repeated accounts of unethical practices across continents are not limited to one or two cases they are everywhere and impossible to avoid or deny. In the face of much of this coming to light, Shein took greenwashing to a whole new level, according to Greenpeace, when the simply promised 15m to an NGO working in Ghanese textile waste workers, in order to wash their hands of this shame.
While many other fast fashion companies are certainly perpetrating similar sins, Shein is huge, wealthy, and unashamed. They are next level unethical. And they are, as they say, asking for it. Adbusters is minutes away from using their CSR failure as fodder for their outspoken campaigns. So, you are going to design one with them. Aimed at a demographic of poor urban youth, you are going to design a campaign to raise awareness., demand change, and have the consumer think again before they purchase these toxic goods. Because the fact is, despite the well documented failings of this company, poor, urban, digitally addicted, shopaholics keep buying. So much so, that a new trend has been sweeping YouTube and Tik Tok: Journaling Shein stash or haul.
You will be working with Adbusters and Start2Stop on a campaign aimed at the 15 30 year old demographic Gen Z through to Millenials. Adbusters you will know from our classroom discussions. However, you may want to explore the many charities in the UK who treat Oniomania or overconsumption behaviour. Mind and UK Rehab are others, e.g. You may want to researching Sheins presence in the UK. Not to quote in your report, but to better understand how and where to target this display. The likelihood is that the display will be featured in print on bus stands in London, Manchester, Leeds, Birmingham, Glasgow and Cardiff in succession and with increasing regularity. Also on social media, such as Tik Tok, Instagram and in Facebook Ads. And on television. The campaign will be linked to discussion forums, wider film releases of the C4 documentary, and may be the subject of discussion for morning TV programmes. Your ideas and visual display need to be clever but with a serious intent. Perhaps funny but aimed at helping people make a change.
Your report should be visual and practice-based not a written evaluation and reiteration of the research presented here.
You are responsible for the visual interpretation of the display, its poetics (wording), and the communication (advertising and marketing) of the visual display in the public space.
Winchester School of Art
Assessment Brief Academic Year 2022/23
Module Code
ARTD6156 Assessment Type Illustrated Report on Practice
Module Title
Exploring the Language of Display Weighting 100%
Module Leader Dr. Holly-Gale MilletteModule Leader Email
h.millette@soton.ac.uk
Launch Date
10 March 2022 Word Count 3,000
Submission Date by 11.59pm (UK Time) 22 May 2022 Feedback to Students Date 20 June 2023
Method of Submission
Blackboard Assessment Brief Details:
Brief:
The assignment for this module is in one part:
Summative Illustrated Report on your Display Practice (3,000 words w/Illustrations)
Assignment:
On the 17th of March 2023, you will receive and have a briefing session on 5 Illustrated Report Options
These are pre-researched and configured; They correspond to the 5 modes of display practice covered on your course.
CHOOSE ONE OPTION
Write a 3,000- word illustrated report that investigates and discusses your display practice in delivering the display indicated. Explore how you would use display, in practice and in theory, when delivering that option. Provide illustrated examples of your practice and your work.
Recommendations:
It is recommended that you wait to experience the practice-based portion of the course in weeks 6 10, before you choose your summative assignment option.
It is also recommended that you choose the option that intrigues you and challenges you intrinsically, rather than what may or may not be expected of you on your MA Programme.
You should refer to the reflective work you were asked to do as homework. It is expected that you will extend, revise and reapply your theoretical discussions, rather than simply recycling it.
The options are detailed, easy to read, contextual and specific. There is no room for misunderstanding or error. Do not waste time and words describing the content of the task that has been done for you instead, DO the task.
This is a practice-based assessment that requires self-reflection. Show your work; Talk about your thinking.
Suggested Assignment Guidelines:
What techniques will you use to visualise the displays?
What references will you use? e.g. historic, artistic, theoretical, etc.
How will you use gender or gendered images?
How will the display use design, location, space, lighting, colour and typography?
How will you map the display?
Apart from the artefacts what else will be displayed e.g. what ideas, lifestyle, politics, etc. will be suggested?
How will it engage the visitor/consumer/viewers attention?
Will the display be direct and simple, or will it be subtle or sophisticated, e.g. will viewers/consumers be impacted immediately or will it be drawn out?
// /
How will you project manage the display and its surrounding events?
Structure
Format of the report should be as follows:
Introduction (175 words approximately)
Theory, History and Method AND a Practice-based discussion w/Illustrations of how you would do the display (2,750 words approximately)
Conclusion (175 words approximately)
References and Illustrations
Use at least twelve, good quality, academic (not web-based) sources/references that relate to discussion.
The theorists that match your option should be quoted in your assignment.
175
2750
175
/
Only quoting the theorist is not enough, you must access references for your options history and youre the method of your practice.
Use at least twelve images to example your points in discussion
These can be illustrations, sketches, drawings, photographs or digital content.
They should not be business orientated they should be design orientated and related to your display delivery.
Visual Dos and Donts
Do use images to enrich and illustrate your essay where relevant to support your text.
Do reference all images correctly using the Harvard referencing guide.
Do not use images that are not connected to your assignment text.
Do not use images out of context or simply for ornamentation.
Document Style Guidelines
You must have a Title Page with the title of your illustrated report and your word count.
Following your title page, you must have a Table of Contents and a List of Figures.
Pages must be numbered
Do not split images, tables or lists across pages
Reference text and images using the Harvard referencing style
List of References followed by Appendix/ces should be placed at the back.
References, Appendices and the Table of Contents do not contribute to the final word count.
Font: Calibri, size 12pt
Double-line spacing throughout
Submission deadline: Monday 22 May, by 11.59 pm.
It is STRONGLY ADVISED you submit before this date and time.
You must submit one electronic copy of your assignment to TurnItIn via Blackboard by 4pm on the deadline date. You must include your student ID in the file name, and on the front page of your assignment. Work received after the 4pm deadline will be recorded as late, and subject to University late penalties.
All assessed written coursework specifies an absolute word limit. You should not exceed the word limit.
Learning Outcomes & Assessment Criteria:
Module code ARTD6156 A.Knowledge and UnderstandingHaving successfully completed the module, you will be able to demonstrate knowledge and understanding of:
Module Title Exploring the Visual Language of Display B. Subject Specific Intellectual and Research SkillsHaving successfully completed the module, you will be able to:
Module Leader Holly-Gale MilletteC. Transferable and Generic SkillsHaving successfully completed the module, you will be able to:
Assessment 1 [100%] D. Subject Specific Practical Skills (optional to modules)Having successfully completed the module, you will be able to:
Assessment Type Illustrated report (3000) words E. Disciplinary Specific Learning Outcomes (optional to modules)Having successfully completed the module, you will be able to:
Ref Outcome Distinction Merit Pass Compensatable Fail Fail
100-80 79-70 69-60 59-50 49-35 34-0
A1 Current theories and practices relevant to the history of display. Exceptional critical awareness of new insights and skills at the forefront of the discipline. Advanced critical awareness of new insights and skills at the forefront of the discipline. Good critical awareness of new insights and skills, some of which are at the forefront of the discipline. Competent critical awareness of new insights and skills in the discipline. Partial critical awareness of new insights and skills in the discipline. Lack of critical awareness of new insights and skills in the discipline.
A2 A range of theoretical and philosophical contexts relevant to the history of display in Design/Fine Art in the global creative industries. Evidence of outstanding comprehension of theories, methods and techniques. Evidence of excellent use of theories, methods and techniques. Clear evidence of use of theories, methods and techniques. Satisfactory evidence of use of theories, methods and techniques. Limited evidence of use of theories, methods and techniques. Poor or very limited evidence of use of theories, methods and techniques.
A3 A range of historical and contemporary strategies of display and how they apply to your practice. Exceptional systematic knowledge of key concepts and research informed literature in your discipline. Comprehensive systematic knowledge of key concepts and research informed literature covered in your area of study. Good systematic knowledge of key concepts and a range of research informed literature covered in your area of study Adequate systematic knowledge of key concepts and a range of research informed literature covered in your area of study. Some knowledge of key concepts and research informed literature covered in your area of study. Very limited knowledge of key concepts and research informed literature covered in your area of study.
B1 Think in a critically reflective and creative manner related to display. Exceptional ability to critically analyse scholarship and question complex ideas. Excellent ability to critically analyse scholarship and question complex ideas. Good ability to critically analyse scholarship and question complex ideas. Competent ability to critically analyse scholarship and question complex ideas. Some ability to critically analyse scholarship and question complex ideas. Inadequate ability to critically analyse scholarship and question complex ideas.
B2 Undertake detailed research into specific examples of display. Clear evidence of advanced ability to critically evaluate research and interpret methods and techniques of enquiry. Evidence of advanced ability to critically evaluate research and interpret methods and techniques of enquiry. Evidence of consistent ability to critically evaluate research and interpret methods and techniques of enquiry. Satisfactory evidence of ability to critically evaluate research and interpret methods and techniques of enquiry. Limited evidence of ability to critically evaluate research and interpret methods and techniques of enquiry. Little or no evidence of ability to critically evaluate research and interpret methods and techniques of enquiry.
B3 Apply critical judgement on how display principles relate to your own practice. Outstanding problem- solving and risk-taking skills, to creatively test ideas, techniques and materials. Excellent problem-solving and risk-taking skills, to creatively test ideas, techniques and materials. Good problem-solving and risk-taking skills, to creatively test ideas, techniques and materials. Adequate problem-solving and risk-taking skills, to creatively test ideas, techniques and materials. Partial evidence of problem-solving and risk-taking skills to creatively test ideas, techniques and materials. Very limited evidence of problem-solving and risk-taking skills, to creatively test ideas, techniques and materials
C1 Work effectively as an independent researcher. Exceptional self- management, autonomy and interpersonal learning skills. Excellent self- management, autonomy and interpersonal learning skills. Good self- management, autonomy and interpersonal learning skills. Adequate self- management, autonomy and interpersonal learning skills. Limited self- management, autonomy and interpersonal learning skills. Poor or very limited self- management, autonomy and interpersonal learning skills.
C2 Demonstrate in written form an understanding of the modules content. Outstanding communication skills across a range of formats and contexts. Advanced communication skills across a range of formats and contexts. Accomplished communication skills across a range of formats and contexts. Competent communication skills across a range of formats and contexts. Rudimentary communication skills across a range of formats and contexts. Underdeveloped communication skills across a range of formats and contexts.
C3 Produce work fully aware of ethical considerations and conforming to academic integrity guidelines. Accurate referencing rules are applied rigorously: may be of publishable standard. Accurate referencing rules are applied rigorously: may be of publishable standard. Competent referencing rules are applied rigorously: may be of publishable standard. Adequate evidence of referencing rules being applied: some of which may be to a publishable standard. Some evidence of referencing rules being applied. Little or no evidence of referencing rules being applied.
Late Penalties: Any part of your assessment submitted after the deadline will be subject to the standard University late penalties (see below), unless an extension has been granted, in writing in advance of the deadline.
University Working Days Late: Mark:
1 (final agreed mark) * 0.9
2 (final agreed mark) * 0.8
3 (final agreed mark) * 0.7
4 (final agreed mark) * 0.6
5 (final agreed mark) * 0.5
More than 5 0
Attendance: All full-time students are required to attend University for the duration of their programme each year, and to attend for such additional periods of study as may be required by the regulations of the programme of study that you are enrolled. The University Attendance Regulations are available from the University Calendar: http://go.soton.ac.uk/9xp
It is anticipated that students will only miss teaching sessions due to circumstances beyond their control such as illness, medical appointments, or other problems which must be dealt with immediately. Out of courtesy you should email the Module Leader for sessions you miss (preferably beforehand) to explain the reasons for absence (and you should copy to your Personal Academic Tutor any such correspondence).
A register of attendance may be taken in certain teaching sessions, and if your lack of attendance is cause for concern, we will contact you and ask you to contact your Personal Academic Tutor.
Unreported and sustained absence may seriously affect your learning capability and may result in you being withdrawn from your programme.
Special Considerations: If you believe that illness or other circumstances have adversely affected your academic performance, information regarding the regulations governing Special Considerations can be accessed via the Calendar: http://go.soton.ac.uk/9xo
Extension Requests: : Extension requests along with supporting evidence should be submitted to the Student Office as soon as possible before the submission date. Information regarding the regulations governing extension requests can be accessed via the Calendar: http://go.soton.ac.uk/9xo
Academic Integrity Policy: Please note that you can access Academic Integrity Guidance for Students via the Quality Handbook: https://www.southampton.ac.uk/~assets/doc/quality-handbook/UoS%20Academic%20Integrity%20Guidance.pdfPlease note any suspected cases of Academic Integrity will be notified to the Academic Integrity Officer for investigation.
References: You should use the Harvard style to reference your assignment. The library provide guidance on how to reference in the Harvard style and this is available from: http://library.soton.ac.uk/sash/referencingRepeat Year Students: You are required to complete a brand-new assignment, as per this assessment brief, and should take good care not to plagiarise any of your previous work.
