Disruption Analysis Report

Disruption Analysis Report

To:CEO [insert name of real-world case organisation]

From:[Team name, plus name and student number of each team member]

Date:[Date]

Word count: [2000 words, +/-10%]

010287000

[Note that you should not change the formatting of this document. It should be in 12 point font with 1.5 line spacing]

Introduction (recommended word count 200)

[Provide a brief introduction to the report that includes an overview of the company, focal brand/division, and the given disruption].

Describe the disruption (recommended word count 450)

[Please note that the disruptions are intentionally broad as we are looking to you to use your critical and analytical reasoning to identify and evaluate the key problem/s that need to be addressed. The first requirement, therefore, is to discuss the nature of the disruption and to specify how you have interpreted the disruption, including any assumptions that you have made. Please include a discussion of at least 2-3 alternative interpretations and provide an evidence-based rationale for your particular interpretation of the disruption].

Preferred solution (recommended word count 450)

[There are many potential solutions that the brand could implement in response to the different disruptions. There is no perfect or right answer it is up to you to propose and argue for the solution that you think is most appropriate. Please include a discussion of at least 2-3 competing solutions and provide an evidence-based rationale for your particular response].

Impact on Business Model (recommended word count 450)

[Explain how your preferred solution impacts on the value proposition and the supporting processes associated with desirability, viability and feasibility. Be sure to explicitly consider the interdependencies that exist between the three processes and associate sections of the business model canvas].

Conclusion (recommended word count 450)

[Conclude by highlighting the anticipated performance implications associated with the proposed changes. Please note that we are not looking for a detailed analysis here we are just looking for a sense of what you think would happen over the next few years if the changes were implemented].

Appendix (not included in word count limit to 5 pages max.)

Consideration will only be given to the first five pages of the appendix. Only material referenced and described in the body of the report will contribute to your grade.

Tip: The appendix is a great place to put analysis, frameworks and models that you used to arrive at your recommendations.

Reference List (not included in word count)

APA referencing style. Include only sources that you have referred to in your summary and appendices.