DMBA203 Marketing Management Assignment
- Subject Code :
DMBA203
- Country :
Australia
Note:
- There will be two sets of assignments for every course, and you must answer all questions in both sets. Average of both assignments marks scored by you will be considered as Internal Assessment Marks.
- Answers for 10 marks questions should be approximately of 400-500 words.
| Q.No | Set 1 Questions | Marks | Total Marks |
|---|---|---|---|
| 1. | Define Marketing? Explain any two concepts of the marketing | 2+8 | 10 |
| 2. | Discuss and elaborate the drawbacks of Marketing information system | 2+8 | 10 |
| 3. | Explain the stages of Product Life Cycle. | 2+8 | 10 |
| Q.No | Set 2 Questions | Marks | Total Marks |
|---|---|---|---|
| 1. | What is consumer behavior? Discuss the factors affecting consumer behavior | 2+8 | 10 |
| 2. | What is CRM? Explain the ways of CRM | 2+8 | 10 |
| 3. | Explain the techniques of sales promotion | 10 | 10 |
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