EPM5600 - Management - Marketing Strategies - Project Writing Assignment Help

BACKGROUND

The Australian Computer Society (ACS) is a national body that represents the interests of Information Technology and Management of IT Projects as a profession across all sectors and disciplines. Its focus is on maintaining the professional reputation of IT Project Management as a philosophy, provides useful information to its members, runs various training courses and upholds industry recognised accreditation standards.

In March 2020, ACS plans to hold their first event as part of the National Conference to promote Information Technology (IT) professionals and does not have the in-house capacity or expertise to coordinate such an event. As the governing body for IT Project Management, ACS acknowledges that this event needs to be meticulously planned and delivered to the highest standard possible.

PROJECT

Assume that your group has been appointed to provide Project Management services to Australian Computer Society (ACS) in relation to the Stage 1 - Due Diligence study for its first event. AICS requests this due diligence report to be completed and submitted for review and approval by Monday Week 6 on or before 9.00 AM.

If the ACS board agrees with and accepts the strategy, costs, timing and risk profile set out in the due diligence report. Your group will be commissioned for Stage 2 – Project Delivery. This will take place in Stage 2 and will include a variety of tasks including, but not limited to, setting the event delivery framework and preparing a Project Management Plan (PMP). A detailed brief will be released for Stage 2 at a later date.

This brief for Stage 1 – Due Diligence exercise provides the IT Project Management group with a more detailed understanding of ACS’s business operations and project objectives for the proposed National Conference for IT Professionals.

REQUIREMENTS OF THE DUE DILIGENCE REPORT

ACS expects to receive a concise due diligence report which as a minimum covers the following areas:

• Marketing strategies to be adopted leading up to the
• Advice on the optimum venue, format, duration, number of speakers and broad mud-map of the
• Timing associated with the planning, delivery and post implementation review of the
• Risks to be considered and the provision of a detailed risk matrix and how to

• Advice on potential sponsorship arrangements and cost structuring for the event in terms of advertising packages, ticket pricing and offers for international
• Costs associated with running the event and the provision of a cash-flow which links to the project Payment terms with various suppliers should be considered.
• A summary methodology describing how your group will manage the detailed planning and delivery of the event if the board decides to proceed. This will be further developed and will form the basis of the PMP in the Stage 2 – Project Delivery

This due diligence exercise and report should be focused on ACS’s corporate objectives and project requirements in terms of key satisfaction criteria. However, in order to properly scope the works and produce an appropriate due diligence report, the following assumptions must be made:

• The event is targeted to IT Professionals at both members and non-members, both individuals and corporations. ACS currently has 11,000 individual members and 400 corporate members. Our assumption is broadly that 60% of attendees will be members and 50% will be non- It is expected that total number of 900 delegates to attend.
• ACS is not looking to make a profit from this ACS has sufficient cash reserves to fund the event, but is ultimately seeking full recovery of this through ticket sales and marketing income.
• The event should preferably be held in a large well know venue, in the central business district of; Melbourne, Sydney, Perth or
• We envisage the event to run for 3 We expect that this will be either over Thursday, Friday and Saturday.
• We envisage the presentation topics to all be relevant to current Information Technology Project Management issues and primarily be case study
• Each day should be themed and the individual presentations on that day consistent with delivering an overall
• We envisage a minimum of 4 speakers per day with at least one of those being a key note
• We envisage there to be a gala dinner on the second night if the event is 3
• We expect there to be a specialist AV/VC consultant provided as part of the cost of the venue. Therefore the Project Manager only needs to consider the broad technological requirements and layout of the event, not the

ACS’S BUSINESS OPERATIONS AND KEY SUCCESS FACTORS

ACS is a national association that represents the interests of IT professionals as a profession. We are essentially a not for profit organization that has both personal and corporate members, runs training and social events to promote and develop IT project management and sponsors various IT project management awards. We are widely known in the Information Technology industry as the Australian version of the ACS

We have been in operation for over 40 years and now have the scale and industry support to justify an event of this nature. Our primary focus is adding value to the attendees, ensuring that they come away with ideas and insight that is directly applicable to their day-to-day work and career development. Moreover, we want this event to be seen as positively contributing to the development of the IT Project Management industry, in terms of an opportunity to network with like minded individuals, access to industry leaders and leading edge project case studies and validation of the skills and expertise maintained by IT project managers, to combat market perceptions caused by the low barrier to entry.

We want the event to be dynamic, interesting and educational, combining good old fashioned IT project management principles with social media and cutting edge technology to promote the event and then facilitate an interactive experience for attendees.

We are seeking your guidance, support and knowledge as specialist consultants to ensure this event is the best it can possibly be. We hope this will be the first of many ACS National celebration events.

SUBMISSION REQUIREMENTS

The submission date for your Stage 1 report is Monday Week 5 on or before 9 am and you will present your findings to the ACS board on Week 6.

Reports received after Monday Week 6, 12 noon will be penalised.

VERBAL PRESENTATION

Twenty (20) minutes has been allocated for each group to present and this including question time to the assessment panel. At the conclusion of all presentations, brief comments will be made on the content and quality.

To assist in meeting these strict time constraints:

• Only 2 group members are required to present the key aspects of your
• Those who did not verbally present the Stage 1 report are required to be the presenters of the Stage 2