Event Management Planning and Evaluation EME4021

Assessment 1: Individual Reflective Presentations: 20 Marks

Drawing from industry opinion and theoretical underpinnings the students will be asked to present an opinion piece on an Event management topic (Theory/Frameworks and present their findings).

1. Understaffing an event is a common event problem.
2. Overspending on the event is a big event challenge.
3. Forgetting to track schedule or budget changes it an avoidable event problem.
4. Not having a backup plan for bad weather is an event problem.
5. Lack of real-world work experience can be an event challenge.

The choice is yours as long as you address the overriding argument.
This is an individual assignment.
The word count is 1,500 words.
Use either the Harvard or APA referencing style. Just make sure whatever you choose, you're consistent with it.
Include at least 10 references from a variety of resources (e.g., books, article, reports)

Assessment 2: Group Project: 40 Marks

The event management plan is a document that outlines how an event will be organized and managed. It includes all aspects of the event, from planning and marketing to execution and evaluation. The goal of the event management plan is to ensure that the event is organized and run smoothly, while also meeting the objectives of the organizers. In this assessment you are required to critically evaluate and propose an event management plan. Red Bull is considering launching a new favour of energy drink in the market. You need design a public relations event management plan for Red Bull company.

https://www.redbull.com/au-en/energydrink/company-profile

This is a Group Project (A group of two students) and includes 2500 words. Individual contributions for this assessment will be 1250 words.

For this assessment, you need to follow the following steps for designing the plan:

The event management project will go through different phases, each with its own objectives and deliverables. A clear project outcome should be defined at the beginning of the project, along with a schedule of work and a risk mitigation plan. Please check the suggested structure of the report below:

1. Cover page
2. Executive summary
3. Table of contents
4. Introduction
5. Background analysis of the event
6. Structure of an event management team
7. Control and communication
8. Stewarding, Security and Crowd Management
9. Emergency plan
10. Safety strategy
11. Environmental facilities and monitoring
12. Removal of structures and reinstalments
13. Recommendations
14. Concussions
15. Appendices

Assessment 3: Individual Project
Assessment 3: Individual Report

This is an Individual assessment. Each student is required to write a report on success of the event.

Task

It is important to critically evaluate and recommend improvements to an event management project in order to ensure that the event is successful. There are a number of factors that need to be considered when planning an event, and it is essential to have a clear understanding of all aspects of the event in order to identify potential problems and make recommendations for improvement.

Submission Instructions

Your report must include:

Cover Page:
Executive Summary
Table of Content
Introduction: A statement of the purpose for your report and a brief outline of project (one or two paragraphs).
Body of Report: Describe the tasks you performed as mentioned in the task.
Findings and Recommendations
Conclusion: A summary of the points you have made in the body of the paper. The conclusion should not introduce any new material that was not discussed in the body of the paper. (One or two paragraphs)
References: A list of sources used in your text. They should be listed alphabetically by (first) authors family name. You are required to have at least 15 scholarly references.
The footer must include your name, student ID, and page number.

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