Forces Could Impact ShellCoop's Entry - Management Assignment Help
- Country :
Australia
Assignment Task:
Task Overview:
Your group of 5-6 people has been engaged by a small clothing business to provide guidance on global expansion plans.
The business, named ShellCoop Clothing, specializing in clothing for people interested in outdoor activities such as hiking, skiing, fishing, and nature walks.
They have been very successful in Australia and the company wants to expand internationally. They have high expectations and are ready to scale up their production. Meeting new demands in a new market is not a problem.
What they need help with is where to go and what factors in the general environment they need to consider. You have been tasked with identifying an appropriate market to enter and the forces that shape that market. You should identify how these forces could impact ShellCoop's entry into your chosen market.
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