Gillettes VisionFirmTotal Quality Management (Tqm ) Case Study Management Assignment Help

Assignment Task

Task

Gillettes vision is of being a world class firm with world class people, products and brands. Thefirms mission is to be a global leader in products marketed by them. They operate in 200 countrieswith manufacturing facilities in 56 countries. The firms core businesses are:1. Blades and razors: Gillette, 7 OClock, Wilkinson Sword.2. Batteries: Duracell.3. Personal grooming products: Braun, Silkepil razors for women.4. Oral care products: Oral-B.5. Writing instruments: Parker, Papermate, Waterman.Gillettes strategic marketing plan for success includes making a five-year rolling plan, which isreviewed three times a year and modified as required. Every six months, sales forecast is made.Gillettes philosophy can be summarised as follows:1. Keep introducing new products and 50 per cent of their business must come from products,which have been introduced less than five years ago.2. Technical superiority in every product. Gillette considers competition as a spur for customerretention.Gillettes game plan is as given next:1. Keep the user/customer at the centre of activities.2. Provide improved productsgain increased net sales.3. Have pricing options by improvement in products.Assignment Question : Prepare a report which discusses and highlights key growth area(s) of the firm as follows :-1. Value addition in existing products.2. Speedy launches of new products.3. Distribution network.4. Display and merchandising.5. Advertising and promotion.6. Standard direct costs and post-marketing expenses.7. Synergy for efficiency and effectiveness.8. Total quality management (TQM ) and peoples involvement.


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