H&M's Sustainable Fashion Initiative: Promoting Social Change through Recycled Clothing
Introduction
The H&M Fast Fashion organization is very likely to take the initiative of facilitating social alterations within the industry. The contextual environment will receive a significant impact from the initiative which comprises the cultural, technological, social, political, and ecological aspects. The performance system and the constituents will be based on these aspects followed by the attainment of goals. For performing this effectively, the organization would be applying responsible qualities of leadership like strategic thinking, communication, ethical values, ability, and confidence for accomplishing targets (Hmgroup, 2024). Recycled clothing is the significant approach selected by the H&M organization and RFR shall be incorporated which denotes recycling, reselling, and fixing.
Main Body
Issues engaged to develop and implement the organization initiative of the H&M fashion business
The initiative to facilitate social change undertaken by the H&M fashion business will create a major impact on its stakeholders. The fashion business will utilize the process of recycled clothing where several fabric leftovers specifically from past runs of production can be utilized for producing innovative items. Further, worn clothing is being reused by post-consumers that had been eliminated previously. In addition, for accompanying this, the campaign of social media known as RFR would be applied. The vital stakeholders of the organization include the fashion sector's consumers and customers, fashion manufacturers and designers, distributors and retailers, policymakers and regulators, and sustainability advocates and environmental groups. The foremost priority has been given to consumers and customers of the business due to the fact their assistance and help are important for the business initiatives success and growth (Cleanup, 2023). Thereafter, priorities have been provided to manufacturers and fashion designers to produce recyclable and sustainable clothing items and thereafter distributors and retailers to successfully sell those items.
The approaches for undertaking social alteration will bring about some major problems. Recycling of clothes needs to be undertaken before it undergoes the procedure of sorting. The technique of sorting for clothing waste of post customers is mainly carried out by hand and can be considered labor-intensive and time-intensive in characteristics (Ibisworld, 2024). Once gathered, separation of clothes by material make-up and color is necessary. Another significant issue to look after is evaluating the capability of customers for bringing a vital change. Within the company's movement of RFR, the fashion business necessitates the community and customers for sacrificing their previous habits and make modifications by adjusting their past clothes, recycling, or reselling old clothes. The ethical principles and values that shall be incorporated within this effective sustainability initiative comprise practices of sustainability, fair labor, cultural preservation, and social responsibility (Harrison, 2023). The application of sustainable and recyclable clothing materials as well as the production and promotion of environment-friendly clothing materials by using ethical practices shall be focused on.
On the contrary, it should be taken into consideration by the business that these ethical principles and norms violation can take place within the Australian fashion sector, specifically on grounds of workers' exploitation, and disregard for the suitability of the culture and the environment. The initiative that is going to be undertaken by the organization for motivating all stakeholders of the business will promote ethical behavior in a responsible manner. This approach will enable stakeholders take participation in minimizing greenhouse gases. When clothes are been thrown out by people, they are placed into landfills and in those places, sufficient oxygen is not obtained by the clothes required for breaking down organic materials (Lee and Weder, 2021). This insufficiency in the amount of oxygen results in decomposition in the form of anaerobic digestion thereby causing microorganisms for breaking down the organic matter and the development of methane gases take place. When it is developed consistently and uncontrollably methane releases into the atmosphere and destroys the overall planet and quality of air.
A small amount of effort and time is required to donate clothes to a specific place instead of throwing them into the garbage area or trash. When it is thought by several customers and stakeholders with regards to their contribution to support the planet during the time of recycling, it will make the additional attempt easier. The key people of the company have the intention to work in collaboration with recycling organizations like the Australian Clothing Recyclers as they can make the process easy and flexible to drop and drive clothes of people into the organizations clothing bins and further take all those unwearable clothing items for generating latest recycled clothes (Australianclothingrecyclers, 2024).
Utilization of the chosen theory of responsible leadership
RLR is engaged in building, sustaining, and cultivating trustworthy connections to various stakeholders specifically both outside and inside the organization as well as coordinating action responsively to attain a purposeful and basically shared vision of the business. The fashion business promoting and utilizing RLR leadership has the objective to obtaining extended-term contact specifically with linked parties in order to enable the protection of all stakeholders interests and handling by having an accurate maturity and responsibility sense by the organizational leaders. This is to be done to provide proper satisfaction to the measures undertaken by the organization. The H&M organization undertakes certain actions that directly affect its stakeholders. Hence, decisions undertaken by the companys leaders necessitate potential responsibility and attention (Muff, Delacoste and Dyllick, 2021). Complexities are showcased by responsible leadership for individuals along with carrying empathy sense which assists in serving their humanity as well as forming an actual connection with various staff, team members, or even stakeholders of the company.
Within the universal economic crisis, pollution, and pandemics context, it can be considered the correct time for the organization of the fashion sector to obtain the responsibility and develop a certain innovative form of plans and ideas that results in bringing positive social alterations for future and current generations. Hence, the fashion approach selected by the organization to adopt is promoting social change in the form of recycling used clothing materials and thereby bringing social alterations to individuals lifestyles, behaviors, and attitudes (Piller, 2022). This will be carried forward by producing sustainable and eco-friendly clothing items in the fashion business producing less waste and enabling individuals for producing sustainable types of clothing materials.
Better communication as well as developing a powerful connection with stakeholders is important for the H&M fashion business. The social media platforms of the H&M organization shall be making continuous posts that facilitate their movement of RFR. Within the posts, the ability will be provided to stakeholders for making comments as well as communicate with their organization in order to establish a strong bond and connection with them. The company would motivate their stakeholders by providing them feedback as well as establishing a community surrounding the movement of RFR where individuals can generate their own posts. They can showcase that they are recycling clothes or producing their individual clothes (Robertson, 2024). In this way, they can tag the company people as well as apply the RFR hashtags. Prizes can further be distributed by company people to the organizations stakeholders as one kind of incentive and this shall further make their approach to move forward as well as strengthen the movement.
Performing this will provide allowance to the company for establishing, sustaining, and cultivating a trustworthy bond with various stakeholders who are outside or inside the company. Through the company feedback, stakeholders are enabled further to know the fact that the people in the business are hearing their concerns, thoughts, and feelings and serving their needs accordingly. The decision directly placed by the organization produces a major impact on the stakeholders thereby enabling them to provide feedback as well as placing their thoughts together contributes a major part in relation to the procedure of decision making. These approaches will motivate stakeholders for producing a potential social alteration in a manner that would make them perform certain sustainable measures using their clothes (Miska, Hilbe and Mayer, 2013). They will be highly motivated for becoming responsible in the things that they perform obtaining their clothing waste as well as establishing relations with their stakeholders. This will further maximize the chances to attain the development and success of the initiative.
The initiative's measurable targets
Setting measurable targets is vital to accurately and recognize what attempts are being made by the company to attain the time period of the objective. For the specific initiative of the business, the main objective is minimizing clothing waste's amount that takes place within the fashion sector. This comprises energy wastage, water wastage, and material wastage which shall further reduce damages inflicted amount on the atmosphere. This will further evaluate whether a better place can be made on the earth to survive (Thorisdottir and Johannsdottir, 2020). For accomplishing and measuring this overall objective, the company people will be required to establish targets and track their initiative successfully.
The foremost target shall be maximizing Australian people's numbers who are ready to provide their clothes to the business rather than throwing them within the trash areas by a minimum of 30% in the following year. This target can be achieved by the business of H&M fashion business by making communication with the community. This will be done in the form of using social media sites comprising the movement of RFR which has spread awareness as well as the circumstances severity. The company will be sharing prices with the people and further moving forward with the approach to thinking for the second time before someone throws the clothes in the trash (Zhao et al., 2022). Attempts made by customers can be posted with evidence for making a major change on platforms of social media as well as tracking the company people or applying the RFR hashtags.
In this way, the business people specifically the team will get the ability to track as well as develop an increased understanding with regards to the number of individuals taking participation within their approach. One more significant measurable target would be setting recyclable clothes to Australian people by 50% and this target should be achieved within the upcoming two years. Basically, this will reflect the contribution of customers to their approach and consider the fact that employees are executing it effectively and responsively. Also, by tracking the total recycled clothes sold and produce amount, the key people of the business shall hold the ability to view the progress of the approach as well as the operations undertaken for accomplishing their overall objective (Webb, 2020). If these targets are being accomplished by the H&M fashion organization, it would be evident to all people around Australia that there has been effectiveness in this sustainable approach and this can result in positive social alterations in a responsible manner thereby providing advantages to the overall society and the fashion sector.
Conclusion
The second largest textile consumer globally around the entire world can be considered Australia which purchases the universal average above double portion. They have thrown out 90% of these clothing materials as waste items in the past year. This provides evidence that most clothing organisations within Australia as well as the fashion sector are carrying out business in a manner that is highly destructing the planet (Harrison, 2023). Protecting the environment from populations or any harmful gases should be the key priority of all key clothing businesses. The organization of H&M is opting for decreasing these numbers as well as encouraging Australian people for making a potential difference. Further, the fashion business of H&M has been able to draw some vital advantages in relation to recycling clothing that can enable other fashion firms to produce better and more sustainable clothing for the entire environment and economy. Therefore, it is recommended that innovative opportunities need to be built by fashion organizations that would facilitate advanced methods of recycling. This major step shall gradually provide an allowance for infinite materials recycling with reduced environmental impact. Nevertheless, reaching that position shall necessitate federal registration, shifting from fossil fuels as one kind of core source of energy for industries of fashion or clothing. Therefore, it is also suggested and advised to Australian people that they think for the second time before throwing away waste materials from their clothes and opt for reuse or recycling purposes (Piller, 2022). Additionally, the H&M Company will make significant attempts in the upcoming years to ensure sustainability to the maximum extent possible within their clothing items for customers. They will ensure the approachs effectiveness in bringing social changes and produce some originality in differences to the fashion sector as well as the planet's health.
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