HC2022 MARKETING RESEARCH SUPPLEMENTARY ASSESSMENT

Question 1Provide a detailed description of the six-step approach involved in analysing qualitative data. Include relevant examples.

.Question 2 What are the six guidelines to prevent common mistakes in designing a questionnaire? Discuss and provide examples for each guideline.

Question 3 Outline and discuss the three common objectives for secondary data research. Provide three relevant example.

Question 4 Explain the purpose of the research proposal and discuss the six steps involved in defining the problem. Provide example to support your discussion.

 Question 5 Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the different types of surverys.

Question 6 Select any company of your choice and describe in detail the four major marketing strategy development stages. Include examples in relation to your selected company. Answer this question in 300 words (support your answer with one academic reference and non-academic or industry reference).