"How can we maximize engagement and create high-impact visuals for Culture Circle's 'IN THE CULTURE' show on YouTube?" MKTG505

At Culture Circle, we value a high bias for action, a willingness to deep dive into something new and a focus on driving outcomes more than purely just the past experience on your CV.

To that effect the final round will be task task-based submission post which you will have a call with the Founder you will be eventually reporting to.

The primary criteria for evaluation will be your demonstration of first principle thinking, an aptitude to pick up new things quickly you might not have done before and sincerity in the effort and thoughtfulness behind each task submission

SUBMISSION FORMAT: A PDF DOCUMENT containing relevant text, open access links and images.

(to be replied in the same email thread as your application)

DEADLINE: 8 pm, 16 April 2025

Please note that we have provided a generous deadline to reflect that we appreciate some of the aspects in the task set would be new to you, however, we do expect depth in research and clarity in thinking through first principles to arrive at your conclusions for the same

Task List

Task 1:

Social Media
Provide a high-level end-to-end execution plan for an episode of IN THE CULTURE (Culture Circles weekly talk show on YT), focusing on maximum engagement, high-impact visuals, and (optional) guest appearances. No limitations!

Deliverables:

• Script/Structure material for a long-form video (talking points, theme,etc)




• What is this topic about? Why does it matter?


• How will it get viewers hooked?


• Various segments


• Guest(s) if any


• Visual Storytelling (props, elements)




• 
  Video Title, Description, Tags (Optimal for YT)




• Write compelling copy


• YT tags for discoverability

Task 2:

Marketing + Growth

Q: Brand Growth Analysis

• Whats a B2C brand currently killing it in the Indian market?


• Pick a brand you admire for its growth and marketing strategy.


• Provide specific examples of their campaigns, tactics, or distribution methods that worked well.

Q: Give an example of a brand that has nailed community-driven marketing. What can we learn from them?

Task 3:

Concierge

Q: Culture Circle is launching a premium 24/7 1:1 concierge service for its high-net-worth clientele (HNWIs). Your task is to develop a high-level end-to-end execution plan that outlines the optimal customer journey from discovery to retention. Please feel free to add visual references as well.

Task 4:

Cross-collab/partnerships

Q: identify an ideal collaboration partner and develop a strategic execution plan for the partnership.

(Note: Reference how BLUORNG collaborated with Jagermeister for a fashion apparel merch drop.)

Task 5: Meta Ads Library Analysis

Objective: Analyze our ad performance and provide improvement recommendations

Instructions:

• Review our Meta Ads Library


• Research creative best practices for effective paid social media advertising


• Analyze 15 of our ads (10 static and 5 reels):




• Evaluate communication effectiveness: message clarity, call-to-action strength, value proposition articulation


• Assess design elements: visual appeal, scroll-stopping potential, brand consistency


• Identify strengths and weaknesses in each ad




• Provide specific, actionable recommendations for improvement


• Submit a structured report with your analysis and recommendations

Meta Ad Library Link: https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=IN&is_targeted_country=false&media_type=all&search_type=page&view_all_page_id=105203079231350

Task 6: Customer Journey Mapping for CRM

Objective: Design customer journey flows for our CRM system

Instructions:

• Create comprehensive customer journey maps using Google Sheets


• Include both pre-purchase and post-purchase journeys:




• Pre-purchase: Product view journey, cart abandonment journey, app inactivity journey


• Post-purchase: Order-in-transit-delayed journey, order confirmed but not shipped journey, cross-sell journey




• For each journey, detail:




• Trigger events


• Communication touchpoints


• Timing intervals


• Message content


• Success metrics




• Reference example cart abandonment journey

Ensure all messaging incorporates FOMO (fear of missing out) and a sense of urgency that increases with each time-based communication, similar to these examples:

Push Notification Example:
Heading: You Forgot Something ????????
Subtext: Come back and secure them with our GUARANTEED AUTHENTICITY on every drip!

WhatsApp Message Example: Culture Cash waiting to be credited to your account!

???????? Get 1 Culture Cash for every 1Re Spent. Redeem all of it in upcoming Giveaways & Raffles for extra slots! Imagine getting rewards for purchasing from ANY seller in India. Doesn't get any better than this. ????

[Product name] is at the LOWEST PRICE EVER currently. If you find a lower price than this, we guarantee you all your money back!

???? Compare Prices across all Verified Sellers with 100% AUTHENTICATED DRIP supported by reports and proof of purchase. So what are you waiting for? Go, grab your drip now!

Mail Message Example:

Header

Don't Let Your Cart Stay Uncultured

Your Style is Waiting

[IMAGE OF CART/SNEAKERS/APPAREL etc] (Authentication PASS)[Stamp]

[COP NOW]

LEGIT PRODUCT, LOWEST PRICES, LAST CHANCE

*EARN CULTURE CASH WITH EACH ORDER

USP SECTION

What People are saying

????? I Ordered my first Travis Scott pair, the authentication process is next level - ArjunS.

????? Best prices I've found anywhere. Their price match is real - Sneha K.
????? Express delivery was super fast, and the packaging was fire - Karan M.

Still thinking about these? They might not be here later ?

[Display abandoned items with prices]

WHAT'S NEW IN CULTURE:

[New releases grid - 3-4 items] (Homegrown Collab etc)

Complete Your Order Now [Big CTA Button]

Task 7: Influencer Strategy Development

Objective: Identify relevant influencers and create effective messaging approaches

Instructions:

• Research and identify 20 influencers relevant to our category/industry


• For each influencer:




• Provide their social handles, follower count, engagement rates, and audience demographics


• Explain why they align with our brand




• Create 5 engaging script outlines for influencer that:




• Effectively communicate our USPs (to be provided)


• Feel organic and authentic to each influencer's style


• Deliver our message in a scroll-stopping way


• Follow a compelling storyline

Task 8: Conversion Rate Optimization Analysis

Conversion rate refers to the percentage of visitors who complete a desired action.

Objective: Analyze and improve our landing page and product page conversion rates

Instructions:

• Review our current landing page and product pages

PDP Link: https://www.culture-circle.com/products/all/air-jordan-1-low-se-armory-navy

• Conduct a thorough conversion rate analysis:




• Identify potential drop-off points in the user journey


• Evaluate information hierarchy and clarity


• Assess trust signals and credibility elements


• Review question-answering effectiveness




• Provide specific recommendations to increase conversion rates, including:




• UI/UX improvements


• Content enhancements


• Trust-building elements


• Call-to-action optimisations




• Include references to successful examples from other brands

Task 9: Brand Partnership Research

Objective: Identify potential homegrown brands for Culture Circle partnerships

Instructions:

• Research 20-30 homegrown brands that:




• Align with Culture Circle's positioning and values


• Are not currently listed on our platform


• Offer potential for mutually beneficial partnerships




• For each brand, provide:




• Brand overview and key products


• Target audience and market positioning


• Social media presence and engagement metrics


• Potential partnership opportunities




• Outline a structured approach for approaching these brands:




• Initial contact strategy


• The value proposition for partnership


• Potential collaboration models

Task 10: International Expansion Strategy

Objective: Identify and assess potential international markets for Culture Circle

Instructions:

• Research and recommend 5 countries (excluding the USA) for Culture Circle expansion


• For each country, provide:




• Market size and growth potential for limited-edition sneakers, streetwear, and luxury


• Cultural relevance and receptiveness to our offerings


• Competitive landscape analysis (websites/apps/stores)


• Cross-border regulations and logistical considerations


• Market entry advantages Culture Circle might leverage




• Prioritise recommendations with a clear rationale

Task 11: Social Media Audit & Strategy

Objective: Evaluate our current social media approach, recommend improvements, and develop an execution plan for an episode of "IN THE CULTURE" (Culture Circle's weekly YouTube talk show)

Instructions:

• Audit our current social media presence:




• Content strategy analysis


• Engagement metrics review


• Brand voice consistency assessment


• Gap analysis versus industry best practices




• Provide recommendations:




• What we should continue doing


• What we should stop doing


• What new approaches we should implement




• Identify at least 5 industry-related Instagram accounts executing exceptional social strategies


• Curate 30 reference posts (mix of reels and static) we could use as inspiration:




• 15 design-focused references


• 15 messaging-focused references