ICTICT451- Case Study Assessment

Case study :

Photographer Art Rogers shot a photograph of a couple holding a line of puppies in a row and sold it for use in greeting cards and similar products. Internationally renowned artist Jeff Koons, in the process of creating an exhibit on the ordinariness of everyday items, came across Rodgers' photograph and used it to create a set of statues based on the image.

Koons sold several of these structures, making a significant profit. Upon discovering the copy, Rodgers sued Koons for copyright. Koons responded by claiming fair use by parody.

1. 1. Discuss how and why Koons breached intellectual property legislation using 40-80 words.
   2. Research online and explain what is legally considered a parody. Answer using 40-80 words.
   3. Explain the significance of the decision made in the Koons case using 60-120 words.

Case study 2:

Someone downloaded a media file from an online video-sharing platform and uploaded it to their personal profile.

The media provider identified the file and discussed the matter: Technology is advancing and becoming helpful in confronting piracy. We have technology that tells us when our music is popping up online and sends automatic takedown requests which saves us a lot of time.

Google's Content ID system allows rights holders to deliver reference files of their own content to YouTube and allows the rights holder to decide what YouTube should do when matching content is found. Content ID scans over 250 years of video every day. The rights holder can choose to make money from the matching content by adding an advertisement, or they can simply decide to track the viewing statistics, or alternatively, they may decide to block the content from YouTube. This system affords copyright owner's not just an anti-piracy solution, but also a new business model for copyright owners and YouTube alike. The majority of partners using Content ID choose to monetize their claims, and many have seen significant increases in their revenue as a result.(Internet Service Provide

1. 1. Discuss the process of analyzing and reporting copyright-protected work posted on online media-sharing platforms. Answer using 40-80 words.
   2. What should you put on media-sharing platforms to avoid copyright? Answer using 30-60 words.
   3. Explain the term fair use using 20-40 words.

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