Identify the main cultural similarities and differences between Australia and the country Report Writing

You are employed at a company called Here'n'There, a consultancy firm to help corporations improve their intercultural communication. One of your clients, GoGlobal, is based in Australia and is looking to expand into new markets. However, before doing so, the CEO of GoGlobal, would like to know more about the national and organisational cultures in these countries to ensure GoGlobal, is prepared and cultural miscommunication is minimized.

You have been commissioned with writing a report for the CEO of GoGlobal, to identify the main cultural similarities and differences between Australia and the country assigned to you. You will need to highlight these cultural differences and recommend areas in which cultural miscommunication may occur.

To identify the cultural differences, refer to Hofstede's cultural dimensions, and Hall's Context Model, at a minimum.

Structure

A report is written to compile information that has come from analysing an issue, problem or data. Its purpose is to both inform and to provide recommendations in relation to the issue/problem/ data. In this report, you will provide recommendations of how Australian GoGlobal employees should modify their behaviour when operating in your assigned country.

You may use the template provided to you in Moodle to assist you.

An example structure you can use for your report is:

Useful Readings:

This is a list of some useful resources that you may use for research. However, you are expected to expand further in your research and use other sources. A good place to start could be the ProQuest Database.

Hofstede's cultural dimensions

C21, Communicating in the 21^st Century, Ch. 15, pp. 534-539

Assessment 2B

Part B: Presentation (Group) Marks : 10

Weighting: 10%

In the oral presentation, you will present on the findings of your report:

• discuss the theories used to examine the cultural differences of the countries,
• explain the cultural dimensions of Australia
• compare the Australian data with the three countries assigned to your group
• make recommendations as to what this means for expansion into these countries

This presentation will be ten (10) minutes in duration.

Remember: Your presentation will NOT simply be your report put into a powerpoint. It is a different channel of communication (from written to spoken, with visuals), and your presentation should reflect this.

Below is a guide as to where you should be with assessments 2A and 2B. The actions should be completed prior to the workshop of the given week.

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