INB601: Assignment 1 - Individual report
INB601: Assignment 1 - Individual report
Individual work to consist of a 1,500 word report on a chosen aspect of the planned new venture it can be longer to allow for graphics, charts, diagrams, additional relevant information. Each team member to submit a report about some aspect of the planned new venture. For example: Address any of these types of questions about the new venture: The What? Why? Where? Who? When? How? Etc. or focus on how one or more of the following:
The marketing
Developing the product profile
Sales approaches
Operations issues
How the idea evolved
Finance matters etc.
There is NO fixed format for this assessment, it is up to you to define a format appropriate for your topic area. However a skeleton to start from might look like the following:
Title page (including your name, student number, group and Offering)
Executive summary
General background on the topic
Literature review
Commercial sources etc.
Specific implications for your New Venture
Conclusions
Recommendations
It is in the students collective group interest to focus on their respective individual reports on different areas that would be useful to develop and combine for the final group report.
The aim of this is to give each team member a chance to focus on a particular area before the group start to take the venture further forward toward the final business plan. It should help each team member understand the key points about the business idea. By this stage, each team will have discussed the idea in sufficient detail to be able to explore an area in more detail. The ideas can be expected to evolve and develop further as more in-depth research is done, but the foundation should be present with the individual report.
A range of ideas can be expected to have been debated by the team, culminating in an agreed concept for further development. Each report is not expected to be conclusive for the final business plan but more of an exploration of an issue which will help highlight where any gaps are. The contents can be expected to vary according to the type of issue pursued. Working together well is an essential element in creating the final group business plan (Assessment 2), as is the clarity and execution of individual roles, and a fully effective team will take ownership of the whole final document.
In many modules, you will undertake secondary or desk research (examining the work of others) to explore what has been written or said about a particular topic. In addition, you may also complement this with primary research (your own findings).
Primary research is not mandatory in this module but you may find it helps you. In many cases, the primary research may be a survey, questionnaire or discussion with various individuals or groups of people at various locations.
Size limit: Expected length minimum 1,500 words (not including appendices). Can be longer to include relevant information but avoid just adding superfluous or wordy information.
