Innovation and entrepreneurship
Innovation and entrepreneurship
Instructions on Assessment:
Full Assignment - Individual (3500 word) case based assignment.
Undertake a review of the strategic innovation and/or the corporate entrepreneurship process of your own organisation or one you are directly familiar with (this does not include case studies from the literature).
Examine the approach of the organisation in the context of the academic literature, outlining the main innovation strategy and/or entrepreneurship processes.
Identify what are the strengths and weaknesses of this approach for this organisation (note this is not a standard SWOT analysis, but a critical review of the processes you are examining) and outline some future recommendations to senior management for your chosen organisation.
Reflect also on your personal involvement in innovation or entrepreneurial activity in your working life, and how has your understanding of that experience been changed or enhanced as a result of the learning in this module and your engagement with practice. This may be aided by the use of a reflective learning model.
If you have not previously been involved in such activities you may reflect how your role has been shaped by innovation or entrepreneurial decisions made elsewhere.
How might your future development in your current role or in a new role be affected by the new knowledge you have gained?
ASSIGNMENT FORMAT / TABLE OF CONTENTS
3500 words excluding table of content and reference list
1 Introduction / Executive Summary 2 Company Background PLEASE SUGGEST AN ORGANISATION IN INDIA AND THEN WE CAN REVIEW IT AND FINALISE
3 Innovation Strategy OR Corporate Entrepreneurship strategy
Introduce strategies
Apply to company
Undertake a review of the PROCESS (strategic innovation or the corporate entrepreneurship process of your own organisation or one you are directly familiar with) AS ABOVE, PLEASE SUGGEST AN ORGANISATION IN INDIA AND THEN WE CAN REVIEW IT AND FINALISE
Examine the approach of the organisation in the context of the academic literature, outlining the main innovation strategy or entrepreneurship processes (choose only 1)
If choose Innovation, then UNDER Innovation process, please select and explain 1 process models
Coupling Model
Integrated Innovation process
Spiral models
Nonaka Knowledge conversion
The Innovation Journey
The Innovation funnel
The Stage Gate process
If choose entrepreneurship processes, then UNDER entrepreneurship processes, please select and explain
Corporate venturing
Intrapreneurship
Bringing the market inside
Entrepreneurial transformation
4 Critical review of Strategy
Critical Review carries the highest marks
4.1 Identify what are the strengths and weaknesses of this approach for this organisation (note this is not a standard SWOT analysis, but a critical review of the processes you are examining) and;
4.2 outline some future recommendations to senior management of your chosen organisation.
5 Reflection on Innovation or Entrepreneurial activity 5.1 Reflect also on your personal involvement in innovation or entrepreneurial activity in your working life, and
5.2 how has your understanding of that experience been changed or enhanced as a result of the learning in this module and your engagement with practice. This may be aided by the use of a reflective learning model.
If you have not previously been involved in such activities you may reflect how your role has been shaped by innovation or entrepreneurial decisions made elsewhere.
6 Reflect on future development
How might your future development in your current role or in a new role be affected by the new knowledge you have gained?
7 Conclusion
8 Reference list
APA style referencing
All the reference used should be easily accessible.
