International Marketing for Managers - Environment Analysis -Assignment

1. Executive Summary

Executive summary is an extended abstract of the report. It could be few paragraphs summarizing the key broad heading of the assignment.

2. Introduction:
a. Introduction of the country with geographical background, current status (whether in the LDC, BRICS, or NIC, or Developed country, etc.), major industries, etc.
b. Introduction of the industry with background and current status of the industry focusing on major players, etc.

3. Economic Environment Analysis of the Selected Country [Discuss that are most relevant]
a. GDP, per capita income, trading blocks the country belong to with its performance, currency, inflation rate, etc.
b. Measuring the attractiveness of the market in terms of population, growth rate, PPP, etc.
4. Socio-Cultural Environment of the Selected Country [Discuss that are most relevant] Key cultural issues of the country in terms of Hofstede’s cultural dimensions, language, communication, consumption patterns: material possessions, gender: different cultures have different attitudes to women, business customs, religion and materialistic value,quality of interactions, etc.

5. Political and Legal Environment of the Selected Country [Discuss that are most relevant] Role of the Government as a facilitator or participator or regulator; extent of Govt.
intervention (if any), assessing the indicators of political instability, Tax system and rate, uncertainties arisen from politics (if any), legal system and structure, IP issues (if relevant)

6. Competitive Environment of the Selected Country Analyse the country competitive advantage through Porter’s Diamond Model

7. SWOT profile and Market Entry Mode

Based on the nalysis on the above six points, you need to develop SWOT profile for the industry within the selected country. Please rank the top three S – W – O - T which will help you to prioritize your discussion and selection of your entry mode.