International Strategic Management MGT3005
- Subject Code :
MGT3005
Assignment 2 - Research Project
Due: Sat, 7 Jun 2025 23:59Due: Sat, 7 Jun 2025 23:59
Value:60%
Group or individual:individual
Word limit:3000 words(+/- 10%)
Unit Learning Outcomes:
- ULO1 Evaluate and investigate appropriate frameworks and models relating to strategic management in an international environment
- ULO2 Determine the value of existing versus new paradigms within the field of strategy as a precursor to research through data collection and analysis, as the basis for developing sound recommendations
- ULO3 Evaluate a range of concepts, frameworks and models across different regional and cultural contexts
- ULO4 Synthesise and research relevant concepts, frameworks and models to identify critical issues in complex, multi-dimensional problems and provide practical, yet innovative, solutions for managers and organisations.
Instructions
You are required to complete a report with the following components:
- Main report:complete ananalysisand make a series ofrecommendationsconcerning an internationalization strategy for an organization of your choice (3000 words)
- Podcast reflection section:listen to and reflect on the selected episode of theInternational Business Podcast, #104 'Strategy' (400-500 words)
(1) Main Report
- For this individual assessment, select an organisation of your choice as subject for critical analysis and assessment of their strategic position in an international environment. The organisation need not be based in Australia.
- For larger organisations you can select a division or smaller part of the organisation (e.g., rather than try and cover Honda as a totality, you may wish to look at their lawnmower business to make it more manageable). You can check with your unit coordinator before committing to a specific company, to ensure it is a viable choice.
- You then need to select one country into which the organisation seeks to enter as a new competitor.The key restriction is that you MAY NOT consider Australia as the target entry/expansion country. If appropriate you may wish to narrow this down to a region within a country if this makes sense during your analysis.
- Evaluate the likely competitive position of the organisation (is it good, poor, where are the key strengths, weaknesses) in the target country. For this you should use appropriate strategy tools/frameworks learned as part of this unit. This will involve looking at the likely industry dynamics that the firm will face, the internal resource/capabilities that the firm may be able to leverage, the transferability of their business model etc.
- Analyse the attractiveness of the country in terms of the key opportunities and risks.It is expected that you will use something more advanced than a basic SWOT,for example as The Economist Model, the Market Potential Index or the Harvard Country Analysis Model (or other advanced approaches in the literature). Different models of analysis work best with different types of expansion efforts;
- Make recommendations concerning the implementation of an internationally focused strategy. Your research and analysis should provide a foundation for an informed set of recommendations concerning implementation issues. You may use appendices to present tables or graphs that you feel is critical for the reader to understand to appreciate your analysis.
(2) Podcast Reflection section (400-500 words)
- Podcast link:Episode #104, StrategyLinks to an external site.in theInternational Business Podcast
- Drawing on the podcast, engage with 2-3 key ideas discussed in the podcast and reflect how these relate to your written report. This may include highlighting conceptual connections between the podcast and the report, and integrating your strategic framework insights with ideas from the podcast in a manner showcasing podcast-informed critical reflection on your proposed internationalization strategy. This reflection should be in a box/section titled 'Reflecting on Contemporary Strategy in International Business' at the end of report, e.g. after your conclusion and strategy recommendations and before your reference list. Cite the time slots in the podcast from where you draw your key ideas from.
Submission Requirements
- Report 3,000 words (plus or minus 10%) excluding cover page, tables, figures and references.
- Reflection section of 400-500 words.
- Place figures/tables in the text if it is important or in an appendix if it is supplementary (there is no limit on figures/tables). Tables and figures do not count in the word count.
- Please use and cite scholarly references. Less than 10 academic references will be considered a minimal effort.
Further Suggestions
Do not waste space with irrelevant information. You can assume that your lecturer has an understanding of the various strategic and international business concepts, theories, and trends, including their generic strengths and shortcomings. Be concise and make sure that what you write reveals evidence of analysis and insight about matters of substance in the enterprise covered in the case. You will not be rewarded for producing merely descriptive notes.
A key consideration for this assessment is your ability to integrate theory with practice, so particular attention will be paid to your choice of scholarly material. By scholarly material, we do not mean Wikipedia, Quick MBA guides, general Google findings, etc. Here we are referring to material (e.g., academic books, journal articles) that is theoretical and/or empirical in nature.
Resources
