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Introduction to Business Analytics DATA4000

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Added on: 2025-06-12 11:01:51
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  • Subject Code :

    DATA4000

Assessment 2 Information

Subject Code:

DATA4000

Subject Name:

Introduction to Business Analytics

Assessment Title:

Industry Report:

Assessment Type:

Individual Written Assessment

Assessment Limits:

Written assessment 1000 Words (+/- 10%) + Visualisations

Weighting:

40 %

Total Marks:

40

Submission:

via Turnitin

Due Date:

Tuesday of week 9

Assessment Description

  • Theassessment requires you to frame and answer a business analytics problem
  • Todo so, refer to the Business Analytics roadmap below

  • Thefollowing broad business problem is provided with an initial data

You are a senior government official in the state of New York, tasked with improving the well-being of people living in New York.

You have been provided with a limited data set indicating that your city is outranked by many other cities in the world on healthiness, including Los Angles, San Francisco and Chicago. This is embarrassing to the New York state government as your government is keen to uphold the ideology that New York is the best place in the world to live. Your state government is keen to provide improved living conditions to all your constituents who truly believe in the wonder of New York.

  • Youare required to discover some of the underlying issues pertaining to the business problem presented with the assistance of data.

  • Youare then required to plan and build a data model that provides insight for decision-makers tasked with addressing the business

  • Apresentation of 5 to 6 slides is then to be prepared to communicate your insights this is to be prepared as a PowerPoint document, although you do not actually present the PowerPoint

  • Finallyyou are to discuss how your model can be operationalised as part of an App

The data sets are available with the following links https://www.lenstore.co.uk/research/healthy-lifestyle-report/ https://www.kaggle.com/datasets/prasertk/healthy-lifestyle-cities-report-2021

Academic Integrity and Conduct Policy

https://www.kbs.edu.au/admissions/forms-and-policies

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

Please read the policy to learn the answers to these questions:

  • Whatis academic integrity and misconduct?
  • Whatare the penalties for academic misconduct?
  • Howcan I appeal my grade?

Late submission of assignments (within the Assessment Policy)

https://www.kbs.edu.au/admissions/forms-and-policies

Length Limits for Assessments

Penalties may be applied for assessment submissions that exceed prescribed limits.

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Further details can be accessed at https://elearning.kbs.edu.au/course/view.php?id=1481

Generative AI Traffic Lights

Please see the level of Generative AI that this assessment has been designed to accept:

Traffic Light

Amount of Generative Artificial Intelligence (GenerativeAI) usage

Evidence Required

This assessment

( ? )

Level 1

Prohibited:

No GenerativeAI allowed

This assessment showcases your individual knowledge, skills and/or personal experiences in the absence of Generative AI support.

The use of generative AI is prohibited for this assessment and may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment.

Level 2

Optional:

You may use GenerativeAI for research and content generation that is appropriately referenced.

See assessment instructions for details

This assessment allows you to engage with Generative AI as a means of expanding your understanding, creativity, and idea generation in the research phase of your assessment and to produce content that enhances your assessment. I.e., images. You do not have to use it.

The use of GenAI is optional for this assessment.

Your collaboration with GenerativeAI must be clearly referenced just as you would reference any other resource type used.

In addition, you must include an appendix that documents your GenerativeAI collaboration including all prompts and responses used for the assessment.

Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above.

This assessment is level 2

Level 3

Compulsory:

You must use GenerativeAI to complete your assessment

See assessment instruction for details

This assessment fully integrates Generative AI, allowing you to harness the technology's full potential in collaboration with your own expertise.

Always check your assessment instructions carefully as there may still be limitations on what constitutes acceptable use, and these may be specific to each assessment.

You will be taught how to use generative AI and assessed on its use.

Your collaboration with GenerativeAI must be clearly referenced just as you would reference any other resource type used.

In addition, you must include an appendix that documents your GenerativeAI collaboration including all prompts and responses used for the assessment.

Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above.

Important warning about the Level 2 Generative AI Rating for this Assessment

A level 2 Amber rating for Generative AI means you can use Generative AI as a research tool and as input to a broader argument that you, yourself, have developed.

A level 2 Amber reading means that the use of Generative AI is optional. You are not authorised to copy and paste Generative AI content, even when it is referenced and you need to paraphrase all Generative AI output and reference it.

Where large sections (more than 30 words) of text have been based on Generative AI output you will need to provide an appendix which shows your conversation with Generative AI, including your prompts submitted to the Generative AI.

Failure to follow the above Generative AI guidelines can result in a reduction in marks and the recording of an Academic Integrity breach.

Assessment Marking Guide

Part A

You are required to discover some of the underlying issues pertaining to the business problem presented with the assistance of data.

This should include:

- Clear and concise introduction to the business problem.

This may include:

- 3rd party corroboration of the business problem based on research

Part B

You are then required to plan and build a data model that provides insight for decision-makers tasked with addressing the business problem.

This should include:

- a data model that provides insight for decision-makers tasked with addressing the business problem.

This may include:

- a well-developed data model that has been trained and tested on 3rd party data.

Part C

A presentation of 5 to 6 slides to communicate your insights This should include:

- a PowerPoint presentation with well-considered insights on how to make New York a more healthy and livable city.

This may include:

- visualisations based on additional 3rd party data sets that provide increased depth of insight as to how New York can become a more liveable city.

Marks

/5

/5

/25

Part D

Finally you are to discuss how your model can be operationalised as part of an App

This should include:

- ongoing monitoring on key variables for rating the livability of New York as a city

This may include:

- a well-rendered example of what this app would look like

/5

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