Issue Statement Development a guide
Issue Statement Development a guide
The (what is the source of the problem/or trigger event).is causing/has caused... (describe the problem and where is it occurring). This is affecting (who? List which publics and how they/relationships are affected). The outcome/ impact of this problem isWhy is this a concern?What are the impacts?...Consider relevant time frames (when)
Sample Issue Statement
During Network Tens The Circle show on 28 February (when), hosts Yumi Stynes and George Negus (who) made comments regarding an Australian war-heros intelligence and sexuality, which resulted in nationwide controversy (what). Over the course of a week, the remarks led to concerns of inadequate media regulation; the loss of several major sponsors; and the heightened outrage of viewers (impact). Two months on, this negative publicity has threatened Network Tens brand image, public trust and credibility (impact). To date, Network Ten has failed to communicate to its stakeholders that the hosts did not intend for any offence and do in fact respect military figures. Network Tens sponsors, viewers and employees have publicly questioned the companys credibility and professionalism through the longer term withdrawal of sponsorship, advertising revenue and declining audience share.
Sample Issue Statement
Concerns with Coal Seam Gas (CSG) processes have been imminent since the energy extraction technique was first developed due to fears water tables could be contaminated. As a leading energy producer, Santos involvement in Australias CSG industry is affecting the organisations reputation as a responsible and sustainable energy company. More significantly, the issue has the potential to affect Santos relationships with its key stakeholders such as land owners whose land is being explored, communities in CSG project areas, employees, shareholders, government and partner gas companies. Public criticism grew sharply in 2011 following the Federal Governments approval of a number of major CSG projects throughout the country. As a result of upheaval in the government sector since January 2012 the issue has once again intensified. Ongoing mass criticism may cause government intervention in the industry forcing Santos to adhere to harsh regulations. Employees and investors may question the companys viability and be concerned about subsequent financial losses. Santos land holder publics may feel the future sustainability of their farms is at risk and therefore lose confidence in the organisation. If this issue immediately escalates it may be influential in causing long term negative impacts on Santos reputation, profitability and negatively impact its relationships with employees, shareholders and communities in CSG project areas.
Issue Statement Development a guide
The (what is the source of the problem/or trigger event).is causing/has caused... (describe the problem and where is it occurring). This is affecting (who? List which publics and how they/relationships are affected). The outcome/ impact of this problem isWhy is this a concern?What are the impacts?...Consider relevant time frames (when)
Sample Issue Statement
During Network Tens The Circle show on 28 February (when), hosts Yumi Stynes and George Negus (who) made comments regarding an Australian war-heros intelligence and sexuality, which resulted in nationwide controversy (what). Over the course of a week, the remarks led to concerns of inadequate media regulation; the loss of several major sponsors; and the heightened outrage of viewers (impact). Two months on, this negative publicity has threatened Network Tens brand image, public trust and credibility (impact). To date, Network Ten has failed to communicate to its stakeholders that the hosts did not intend for any offence and do in fact respect military figures. Network Tens sponsors, viewers and employees have publicly questioned the companys credibility and professionalism through the longer term withdrawal of sponsorship, advertising revenue and declining audience share.
Sample Issue Statement
Concerns with Coal Seam Gas (CSG) processes have been imminent since the energy extraction technique was first developed due to fears water tables could be contaminated. As a leading energy producer, Santos involvement in Australias CSG industry is affecting the organisations reputation as a responsible and sustainable energy company. More significantly, the issue has the potential to affect Santos relationships with its key stakeholders such as land owners whose land is being explored, communities in CSG project areas, employees, shareholders, government and partner gas companies. Public criticism grew sharply in 2011 following the Federal Governments approval of a number of major CSG projects throughout the country. As a result of upheaval in the government sector since January 2012 the issue has once again intensified. Ongoing mass criticism may cause government intervention in the industry forcing Santos to adhere to harsh regulations. Employees and investors may question the companys viability and be concerned about subsequent financial losses. Santos land holder publics may feel the future sustainability of their farms is at risk and therefore lose confidence in the organisation. If this issue immediately escalates it may be influential in causing long term negative impacts on Santos reputation, profitability and negatively impact its relationships with employees, shareholders and communities in CSG project areas.
