Key Problems Facing the Business or Potential Problems Management Assignment Help

Assignment Task

1) Executive Summary

•  Maximum 1-2 pages
•  Summarize your analysis and recommendations.

2) External Analysis:

•  Discuss Industry Characteristics
•  Size of overall market as well as geographic and customer segments and growth rates
•  Relevant Porter-5 forces characteristics
•  Buyers Needs and Wants
•  Analysis of customer segments – needs, wants, buying habits, media habits, channel habits, etc.
•  Competitive Analysis
•  Strengths and weakness of relevant competitors in each segment
•  Overall – Summary of Opportunities and Threats (use evidence from rest of section)

3) Organizational Performance and Analysis

•  Overall financial and market performance (note- market performance is more to focus on importance since you are a start-up
•  Deep dive internal analysis
•  Why are you doing poorly or well to-date? Use the Tree-Analysis to move from symptoms down to key problems facing the business or potential problems

4) Key Strategic Issues
 Identify two or three key issues facing the business over the next 3 years.
 For each issue, describe it in detail using your analysis from sections #2 and #3 above as proof points
 

5) 3-Year Strategy
 In detail, describe your proposed 3-year 

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