Liliana SRL: Capitalize on Strengths for Argentine Appliance Market Expansion

Assessment Case

The company case for the assignment is Liliana SRL - Argentina (Consumer Appliances in Argentina).

Assessment Application

In Assessment 2, you will be required to take the key learnings from Assessment 1 and lay out strategic recommendations for the previously nominated assignment to leverage and build capabilities that will allow the organisation to exploit the identified opportunities and mitigate risks from threats.

Please review the specific assessment instructions for details of both assessments to fully appreciate what is required of you in completing each assessment.

Project

• Project Overview

For your graded assessment, you will need to prepare a written report of ~ 2,500 words that require you to examine and apply the key concepts and tools of strategic capabilities.

Project Structure

For this project as well, you have to analyse the same case which was used in the first course. This time, you have to assume the perspective of a strategy consultant retained by the senior management of the organisation. Your brief is to provide an analysis of the company’s current strategy, evaluate its capacity, and recommend areas of improvement. 

Your report should respond to the following questions:

What external environmental conditions is the organisation facing? 

Provide a brief overview from course 1 on this organisation in order to provide context.

What are the organisation's internal environmental conditions? 

Reflect on the organisation's strategic and dynamic capabilities. You should refer to the value chain. Capabilities may, but not necessarily, include culture, operations, marketing, service, logistics. 

How does the organisation currently build a competitive advantage through its business and corporate-level strategies? 

Consider the type of business-level strategy that is being pursued, and whether this is sound given the current environment. Review any corporate-level strategies in place. Do these make sense, and are they working? 

How does the organisation's design enable these strategies?

You may want to consider recent organisational structural changes, level of centralisation, horizontal structural characteristics, and the appropriateness of the structure for the strategy being pursued. 

What recommendations can you make to improve the organisation’s strategic prospects? 

Depending upon your analysis in the preceding questions, options could include strengthening or changing its business or corporate level strategies. You could consider recommendations arising from the application of the strategy clock. Your recommendations might also include building, leveraging or stretching capabilities if the organisation faces current weaknesses.

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