LP2 Campaign Brief Template rightcenter
MDC
LP2 Campaign Brief Template rightcenter
Client Information
Company Name Tesla
Contact Name Cleve Schupp
Email c.schupp@tesla.com
Phone Number +61 03 5427 2323
Address Level 14, 15 Blue St.
North Sydney, NSW 2060
Australia
Ad link & image Web address: https://www.adsoftheworld.com/campaigns/lift
Project Information
Project Title Model 3 Launch in Australia
Project Description
(100 words) Highlight the uniqueness of the car. Show the superior technology of the car. Highlight the impact on the environment.
Project Objectives
(3 SMART objectives) To reach 8,000,000 users online by the end of 2023
To attract 2,500,000 new visitors to the website by the end of 2023
To achieve 10,000 new orders online by the end of 2023
Target Audience
(5 descriptions) 30-60 males
$150,000+ annual income
Interested in new technology
Key Competitors
(3 direct competitors)
Volkswagen ID4. Skoda Enyag, Hyundai Ioniq 5
Budget Overview $400,000 on digital media
Select the channels that will be used for this campaign
(3 channels)
Display ads on websites such as: carsales.com.au
Social media: Twitter, TikTok, Facebook
Bumper ads: 7news.com.au/finance
Campaign Timeframe 1 Oct 20 Dec 2023
Project Manager
Project Manager Name Michael Lwin (your name)
Date prepared 29/8/2023
YouCANNOTwrite the brief on Tesla that just an example to show you. You need to find your own one. FindONEPRINTadvertisement and reverse engineer and analyse the ad to develop your campaign brief. Find the ads on:https://www.adsoftheworld.com/media/print(Print advertisements are ads in newspapers, magazines, brochures, and direct mail). Follow the template given up there for you
