Luxury Marketing Management & Key Stakeholders Accounting Assignment Help

Assignment Task

Luxury Marketing Management
Assessment 1. Part 1 an individual communication plan for an existing brand
You will work independently to develop an integrated communication plan for an existing brand (product or service) in the luxury field. You will be required to think creatively and commercially whilst identifying the key stakeholders, justifying the what and why. (2000 words plus or minus 10%) The work will take the form of a narrative board and your reflective journal (all one piece of work).
Part 2
You will also undertake a reflective journal on your assessments and what you have learned from the exercise and how it will help you in the future. (1000 words plus or minus 10%)
Independent Learning and research skills:
This is an assessment that requires independent learning. This means that you are expected to research autonomously and with peers in order to make decisions e.g. it is up to you to research the various available theories and apply appropriate theory. Prior to submitting your work, please ensure that you have self-checked covering the objectives and requirements of this assessment. The assignment will require research skills, adequate research methods and analysis and follow ethical procedures, including an ethics form to be approved by the University ethics committee. The form is available to you in the module area on blackboard. Please fill it out and send it to the module tutor before any data. Integrated communication plan. Convincing proposal based on analysis and interpretation of findings. Creative solutions offered. Data backup provided. Recommendations of how to proceed clearly laid out and argued convincingly.Presentation and layout in an appropriate form. Additional appendices as necessary, structured, formatted and referenced (using the Harvard-method) in an appropriately professional manner, with correct spelling and grammar, using tables, diagrams, illustration pictures and graphs effectively and referenced.

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