Make A Presentation On Marketing Objectives, Marketing Strategy

You are to write and make a presentation on marketing objectives, marketing strategy, social responsibility, ethics, and legal issues for the new product chosen in the second assessment task. The written component should be 2000 words maximum excluding the title page and reference list.

The presentation component will be in PowerPoint format with recorded voice-over, limited to 6 slides, and no longer than 5 minutes in duration. Assume that the new product selected in the second assessment task is viable for market entry into Australia. The decision has now been made by senior management to launch this new product in Australia sometime in 2022 or 2023. Your task is to prepare marketing objectives, and marketing strategy and examine social responsibility, and ethical and legal issues when marketing your new product in Australia. You will need to address the following criteria: Propose and justify three (3) marketing objectives you think are achievable within the first six months of product launch (e.g., sales targets, product awareness, customer retention and satisfaction, brand management); Justify the preferred market segments, targeted customers, and intended positioning; Propose and justify marketing strategy for two (2) of the 4Ps; and Examine social responsibility, ethical, and legal issues when marketing your new product.

Instructions This is an individual assessment (no groups). Whilst developing your written component and presentation component, it is expected that you share ideas and insights on the Moodle forums. Submit both your written component and presentation component online through the Assessment tile on the unit Moodle site. Your written component should contain the following: A single Word document (no PDF), including a title page, that addresses each of the 4 criteria listed above plus a reference list, using APA referencing style. Use in-text of at least ten (10) quality sources of information such as academic journal articles, academic textbooks, trade journals, newspaper articles, and industry/business websites. Use size 12 font with 1.5 line spacing in this Word document.

Your presentation component should contain the following: A summary only of key information in your written Word document. The format will be PowerPoint with recorded voice-over (no word limit) but limited to a maximum of 6 slides and a maximum of 5 minutes in duration. Skills The written component consisting of the marketing objectives, marketing strategy, marketing ethics, and legal issues are all integral elements of a marketing plan. Using PowerPoint with recorded voice-over enhances professionalism and helps keep the viewer's focus during presentations. This is a challenging assignment.

It will provide you with the opportunity to undertake a significant piece of work with a practical commercial application. Assessment Criteria Three marketing objectives. Market segmentation targeted customers, and intended positioning. First marketing strategy. Second marketing strategy. Social responsibility, ethics, and legal issues. Citations and reference list. Spelling, grammar, and written presentation. PowerPoint meets specified requirements.