Management - Fitbit Australia companies - Report Writing
- Country :
Australia
Write 750 words about Fitbit Australia companies: https://www.fitbit.com/au/home (Must provide table content) Background (100 words)
Please provide a fully referenced background to this report that includes:
An industry overview
Brief description of
o the company
o the competitors
o their current products
o their current target market
Market Segmentation
Please provide a fully referenced overview of the segmentation bases that could be used by the company in segmenting the market to
identify a potential new market. Please note:
Provide two (2) appropriate new market segments for the company to be used as a potential target market and do not
forget to label them correctly.
Provide a justification of why they are the potential target market
Provide at least two (2) segmentation variables for each base
Use a segmentation table to present this information
Make sure that your new segments are in the consumer market,
NOT business market
The segments MUST be in AUSTRALIA (geographic segmentation base), NOT overseas
Market Targeting and Consumer Profile
From the two (2) new segments identified in Section 2, choose one (1) target market that would be best for the company and provide a fully referenced justification of why the company has to choose such target market. Please note:
Choose only ONE (1) new target market and justify why they should be the new target market for the company.
HINT:
Include the three (3) factors to consider when choosing a target market
Provide a detailed consumer profile for the target market that you have chosen using the segmentation variables that you have discussed in Section 2 Differentiation and Positioning (200 words) Considering the target market that you have selected, discuss how you would differentiate and position the company in the new target markets minds (fully referenced). Please note:
Suggest a new value proposition that will be relevant to the new target market and justify this.
Consider the five (5) differentiation bases and justify the most appropriate ones (can be more than one) to discuss.
Provide a positioning statement.
Illustrate where the company should be positioned against the competitors mentioned in Section 1 on a positioning map.
