Market Segmentation Addendum
Market Segmentation Addendum
Definition of market segmentation using your textbook or academic journal in week 5 Moodle (30 words)
Market Segments
Segment (Name) Description of Segment Demographic Geographic Behavioural Psychographic Segment Attractiveness
Targeting & RecommendationsSegment 1: [add name]
Segment 2: [add name]
ConclusionReferences[Include at least 3 academic references. Further creditable sources should be considered. Follow LTU Harvard referencing style.]
13509635768658[Document title]
ASSESSMENT 2
STUDENT NAME/ID NUMBER
ALL HIGHLIGHTED SECTIONS SHOULD BE DELETED BEFORE FINAL SUBMISSION
[Document title]
ASSESSMENT 2
STUDENT NAME/ID NUMBER
ALL HIGHLIGHTED SECTIONS SHOULD BE DELETED BEFORE FINAL SUBMISSION
right240983[Year]
[Year]
Table of Contents
TOC h u z Executive Summary2Introduction3Industry Background3Situational Analysis3Macro-Environmental Analysis3Political4Economic4Socio-Cultural4Technological4Environment4Legal & Regulatory5Competitive5Micro-Environmental Analysis5Market Analysis5Market Players6Competitor Review6Industry Suppliers6Customer Landscape6New Entry Requirements6Threat of substitutes or alternate competing products6Conclusion and Recommendation6
[Note: Make sure you update the above table after completion of report!]
Executive Summary 200 words
[Summarize all sections of the reportin a succinct manner (half page)
This section should:
Introduce the industry
Discuss the purpose of the report
Highlight the key findings of your analysis
As well as your key recommendations.
Imagine that an executive from the company will only read your executive summary - what must they know?
Introduction 100 words
[Briefly introduce your industry and state the purpose of the report]
This section should be short, just enough to provide the context and outline of your analysis for the reader.
Industry Background 100 words
This is where you might explain the high-level details of the industry size, worth and other relevant details discovered from your research.
The following section should briefly discuss the:
Market size ($)
Growth or decline
Future outlook
Key trends driving the industry]
Situational Analysis 50 words
Define using your textbook
Macro-Environmental Analysis 50 words
Define using your textbook
The following section identities and explains the impact of key variables in each of the environmental factors impacting the industry. [This is related to Week 3 topic & Chapter 3]
Socio-Cultural 150 words
[Add brief description of environmental factor HERE. Define using your textbook]
[Add force impacting environment factor below provide citations where possible]
Economic 150 words
[Add brief description of environmental factor HERE. Define using your textbook]
[Add force impacting environment factor below provide citations where possible]
Micro-Environmental Analysis 50 words
Define using your textbook
The following section will analysis the key market and industry variables, an overview of competitors and current customers within the market. [This is related to Week 3 topic & Chapter 3]
Supplier 150 words
[Add brief description of environmental factor HERE. Define using your textbook]
[Add force impacting environment factor below provide citations where possible]
Market Players
Competitor Review 150 words
[Add brief description of environmental factor HERE. Define using your textbook]
[The following section should briefly discuss the key competitors in the industry, consider the following per competitor selected: competitors, type of competitor, market share, key strategies and brief overview subject to their industry report (this can be placed in a table)]
New Entry Requirements 100 words
[The following section should briefly discuss the likelihood and ease in which new entrants could join the industry (this can be placed in a table)]
SWOT Analysis 100 words
STRENGTHS WEAKNESSES
OPPORTUNITES THREATS
Conclusion and Recommendations 100 words
Your conclusion is a wrapping up of the report content check the university guideline for what should be included in a report style conclusion
Your recommendations should be strong and clear and will now doubt refer to the follow-up addendum of the market segment document to follow
References
[Include at least 3 academic references. Further creditable sources should be considered. Follow LTU Harvard referencing style.
