Marketing Campaign Plan Report Writing - Management Assignment Help

Assignment Task

Task
You will create a new culturally relevant marketing campaign plan that will successfully launch a reimagined product or product service for your chosen luxury brand in a specific global market. Through the art of storytelling and the implementation of social engagement tools, your plan will focus on enhancing digital presence globally with consideration of regional nuances. Through the body of work, you will research the theories and practice of successful global marketing strategies, analysing and critiquing your chosen luxury brand to develop and showcase a culturally relevant campaign plan that 'understands audiences and the cultures that they play in, to be able to market to them on a values-based proposition' (Chitrakorn, 2021). Considering value propositions such as sustainability, digital innovation, content creation and functionality, your campaign will effectively raise brand awareness whilst maintaining brand identity. Your plan will need to be adaptable for different channels and follow measurable key performance indicators. 

What should your marketing campaign plan include? 
Marketing Strategy and Positioning (L01) - Using robust and credible resources, critically evaluate contemporary marketing strategies by examining the challenges and opportunities that socio-cultural trends have on luxury branding and marketing practice within a global context. Analyse your chosen luxury brand, considering its current digital and physical marketing strategies, social channels, and content. 
Socio-Cultural and Competitive Environment / Scoping the Social Landscape (L01) Identify a culturally relevant market opportunity for which you will create the marketing campaign plan, considering regional nuances and providing rationale. Synthesise and apply your research to inform your brand marketing campaign plan. 
Campaign Development (L02 — L03) Assign a reimagined product or product service for your brand, to act as a marketing vehicle for your campaign launch. Consider your target market, the brand's existing consumer base and whether you are targeting a new consumer (regional, demographic). Develop a visual deck (multi-channel roll out) to exemplify the campaign's concept and aesthetic. Justify how you would measure the success of the proposed strategy using at least 3 Key Performance Indicators. 
Conclusion (L03) Critically analyse the potential challenges of your proposed campaign strategy considering future activations that could enhance your initial campaign plan. 
 

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