Marketing Fundamentals Report Draft
- Country :
Australia
You are a marketing consultant and have being asked by the owners of new Juice Bar and Takeaway food bar called to write a marketing report for the owners opening up at 360 A Queens St in May 2020. The report is an analysis of what you have been learning in marketing fundamentals and applying the theory to a real marketing plan. Your visit to the Green Grocer for your blog should help you understand what needs to be addressed in some aspects for the marketing report. The plan is a one year plan from May 2020 – May 2021.
The report outline:
Cover page: Title of your report, student name and number, due date, word count and subject title i.e. RH1008 Marketing Fundamentals.
Executive Summary: State an overview of your report, the main issues discussed and the findings conclusions and recommendations (length of executive summary should be 200-400 words).
Table of contents
Body of your assignment:
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Introduction: purpose, scope/context, main data sources, assumptions and limitations, plan/layout of your report (concise and focused) 100 words
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Situation analysis: This section will briefly describe the firm, examine the environmental factors influencing the firms marketing situation that affects the business.
Marketing environment: Examine the influence of two (2) specific macro-environment factors that can affects the firm’s ability to serve it’s customers
