Marketing Goals and Objectives for a Event Management Assignment Help

Assignment Task

Assignment Description:

• For this assignment, you will be creating parts of the Operations Plan, based on your fictional event for your final project. (Make sure your partner/group members have different parts).
• Each group member will choose one of the following topics. You will submit your assignments individually in the course shell.
• Each group member will choose one of the following:
• Choose from the following:
• Project Planning for your event: Create a timeline for your event (Production Schedule OR GANTT c
• hart) showing all processes, not just deadlines. (Examples of a production schedule can be found on page 162 of the textbook and there is a template in the course shell in Week 9 (Muskoka Brewery Production Schedule.  A Gantt chart can be found page 229 of the textbook and there is a template in Week 3 in the course shell.) 
• Full Site Plan: Create a full site plan (visual plan created) of your event (includes room set ups, all aspects of the events, staging, parking, registration, washrooms, etc. This can be created in Word or PPT.
• Risk Assessment: Using the 4 risk categories from the textbook (page 204), list 2 risks for each category and how you would mitigate (reduce or eliminate) those risks for your event.
• Each individual submission must include:
• Event Summary: Write a short paragraph on the event you have chosen.
• Marketing Goals and Objectives for your event.
• Date: What is the date of your event and your location (venue and city)?
• The section of the Operation Plan that you decided to write about. (Make sure your partner/group members have different parts).
• Note: You must support your ideas with research from the textbook, online sources, the library. Images and other research must be referenced using APA format (please use APA in-text citations).

RUBRIC
Content Excellent coverage of topic. Shows original, creative, strategic thinking. Detailed information provided for this topic within the context of your event.Integration and application of program learning is clearly evident and applied with a high degree of accuracy.Data supported by high quality research. Good coverage of topic. Shows original ideas and some creativity. Information provided has good detail and fits within the context of the event.Some evidence and integration of program learning and application is accurate.Data is supported by research. Topics covered have sufficient details that are relevant to event. No creativity is evident.More details could be included.Little evidence of program learning and application has some flaws.Some data is supported by research.Open to interpretation - Getting generic/too vague. Topics covered could be more detailed and/or more relevant to event. No creativity is evident. No clear evidence of program learning shown or integrated with accuracy.Limited use of research.

Quality of Work (Format, visuals, organization, sentence structure, spelling/grammar. Proper use of APA.) All format requirements are executed with professionalism and creativity.Creativity using visuals (if appropriate), words, theming are customized and compliment content clearly.No spelling or grammatical errors.Sentence structure is clear, specific and well written. Very high attention to details. Format requirements are executed with professionalism.Could be more creative – visuals (if appropriate), words, theming.Sentence structure is easy to follow and contains minor errors.No spelling or grammatical errors.Care and quality shows. Some format requirements are met to a professional standard.Little creativity or use of visuals (if appropriate), words, theming.Sentence structure needs work – edits, flow of thoughts, etc.Minor spelling or grammatical errors.Some better attention to details needed.APA is present, but not done correctly.  Some format requirements are met but are poorly executed.Little to no visuals used. Sentence structure is so flawed it impacts flow and reading.Several spelling or grammatical errors.Lacking attention to details. Format requirements not followed.No visuals used or visuals do not make sense.Sentence structure impedes understanding and reading.Too many spelling or grammatical errors.No attention to quality or details.No evidence of APA. Extremely poor formatting.  Content is not clear due to number of errors. No evidence of APA.

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