Marketing Problem Research Report - Management Assignment Help

Assignment Task

Task    

individual written research proposal to evaluate ability to conceptualise a research project, synthesise hypotheses or propositions from literature and identify a suitable methodology and analysis approach.The report will introduce your chosen area of research, present evidence for your research aims/questions and will propose a research methodology. Your research proposal should be in some way novel and cannot simply replicate another piece of research, published or unpublished. British English should be used only.

Your research proposal should include the following:

1. a Title & the anonymous student code.

2. an Introduction to your chosen area of research, that should include clear statements about: the marketing problem that you are trying to solve, the characteristics that you are trying to discover, or the proof that you are trying to establish. These should then lead to declarations of project aims/objectives and research questions.

3. a Literature Review section that covers relevant (contemporary and established) theories and summarises prior research findings.

4. a Hypotheses/Propositions section, which is theoretically developed from the literature (references need to be provided to support the hypotheses/propositions you are making). Note, you can choose to integrate your hypotheses or propositions into your Literature Review section.

5. a Methodology section that explains the method design and why it is appropriate, sampling procedures (if relevant), data collection instrument development (including relevant scales for quantitative research to be employed or questions for the interview protocol), fieldwork elements that should be taken under consideration (if applicable), and informed consent procedures/ethical approval that need to be followed. Note as part of a research methods module, it is vital to give appropriate consideration to how you will conduct your research.

6. an Analysis section to describe the analysis procedures that you would employ to answer your proposed hypotheses or propositions in your dissertation/ research project.

7. a Conclusion section to sum up the proposed research project

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