Maslow's Hierarchy - International Marketing Mix Activities are More Complicated - Marketing Assignment Help

Assignment Task:

1. Maslow's hierarchy of needs provide a useful framework for understanding how and why local products and brands can be extended beyond home-country borders. How can an international marketer use Maslow's hierarchy of needs framework for product decisions in the global market? Explain with examples from both developed and developing countries perspectives. 
2. Briefly discuss the key issues relating to selection of an appropriate distribution strategy. How is Omni-Channel Retailing different from Multi-Channel Retailing? Explain with examples. 
3. Do you think International Marketing mix activities are more complicated than that of domestic marketing mix? Explain your views with examples. What are the key reasons for adaptation and standardization of marketing mix in the international market? Discuss in the context of international marketing mix strategies of a particular company.
4. Briefly explain the factors that influence promotion decision in the international markets with relevant examples. There is an ongoing debate between "standardization" vs. "adaptation" relating to global advertising. Explain how both sides of the arguments fit into the global context. 

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