MBA631 Prepare and deliver a presentation on Marketing Technology

Description

The purpose of Assessment 2 is to analyse a marketing technology that businesses should consider to integrate into their future marketing plans. This assessment will give students the opportunity to develop a better understanding of the new technologies used in marketing found in today’s business environment.

From the list below, each team (3-5 people depending on class size) will be given one technology to research during the class. Team will have 90 minutes to research the technology then be expected to deliver a 10-minute presentation on their findings. Teams will play the role of ‘marketing consultants’ pitching the technology to a retail company as to how the technology will assist them in their marketing and customer service efforts. Each person on the team will be expected to speak in the presentation.

The format of the presentation is to be as follows:

• Introduction of your team
• Give a background / history of the technology
• Identify the pros and cons of using the technology
• Which marketing / business objective does this fulfil for the company?
• How you foresee implementing the platform / technology to be used including case studies of how other companies have used the technology?
• How will you measure its success?
• Conclusion / Summary
• References

List of Technologies:

• Augmented Reality
• Virtual Reality
• NFC (near field communication) Technology
• Facial Recognition
• 3D Body Scanning
• Artificial Intelligence (e.g., ChatBots)

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