MGMT-5320-VC01 Research Methods Course Assessment

Textbook Information

Required Textbook(s) and/or Required Materials:

The textbook for this course is part of Wayland's Automatic eBook program. You will have access to an eBook and interactive learning material on the first day of class through your Blackboard course site. The cost of this Automatic eBook will be billed directly to your student account when you register for the course. You will be notified via email with access instructions and additional information. If you do not wish to participate in the Automatic eBook program, you will have the first 12 days of class to opt out of the program (additional details will be outlined in your email instructions). For more information on the Automatic eBook program, visit the Wayland Bookstore Automatic eBook FAQ page.

Course Information

Catalog Description:

Tools, vocabulary, processes, and methods used in business, industry, and governmental research; measurement of results of internal and external research. Must be taken within the first three courses in the MPA. NOTE: Must be taken within the first twelve (12) semester hours of graduate enrollment.

Prerequisite: None

Course Outcome Competencies:

• Apply and explain approaches and techniques required in performing reliable and valid research.
• Explain the terminology involved in conducting research; understand both qualitative and quantitative research methods.
• Demonstrate the methodology and analytical skills relevant to researching a business problem.
• Present both an oral and written research proposal and report.
• Develop a conceptual framework for research methodology.
• Be able to read, prepare and understand research proposals and reports.

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