MGT520 ManagingBusinessStrategyAssessment

ModuleSynopsis

ManagingBusinessStrategy(MGT520):thismoduleincludesastudyofstrategicplanningincludingmissionstatementdevelopment,analysisoftheexternalenvironmentandinternalorganisationalfactors,developmentofstrategicalternatives,selectionofappropriatealternative,implementationofstrategiesandcompetitivestrategiesanddynamics.Specialemphasesaregiventotheintegrationandcoordinationofthefunctionareaswithintheenterprise.Thecasemethodwillbeusedtoprovidepracticalexperienceinanalysisanddecision-makinginthesolutionofbusinessproblems.

ModuleObjectives

Attheconclusionofthemodule,itisintendedthefollowinginstructionalobjectiveswouldhavebeenattained.Thestudentwillbeableto:

1. Constructtheessentialstrategicframeworkfora
2. Summarisetheimpactoftheschoolsofstrategiesonacompanysstrategic
3. Makeeffectivedecisionsthroughoutthestrategyplanning
4. Analysetheimpactoftheworldsfinancialsystemsonthestrategic

ModuleContents

1. TheEssentialsofBusinessStrategy
2. TheProcessofStrategicFormulation
3. StrategicInternalandExternalAnalysis
4. SchoolsofStrategy:Planning,Positional,Resource
5. OrganisationalStrategiesandCompetitiveAdvantage
6. StrategicInternationalTradeandGlobalisation

GradingScale

ModuleAssignment:StrategicManagementPlan

ThePurposeandContext

Thisassignmentwillhelpyoudevelopyourunderstandingoftheplanning,developmentandimplementationphasesofstrategicbusinessmanagement.

Case Scenario

Companiesusestrategicplanningasaninstrumenttoguidedailydecisions,evaluationprogressandfocusorchangepriorities.

JustToyzisaThaionlinewholesalerwhosuppliestoystobothJapanandtheUnitedKingdom.JustToyzwascreatedasaninternetstartupandbecameamultimillionBahtcompanyinjust36months.

Thecompanyneedstodevelopastrategicplanandhashiredyouasabusinessconsultanttohelpwiththecreationofastrategicplan.JustToyzCEO,TedWillard,wantsyoutocreateastrategicplanthatwillhelpthecompanycontinuetogrow.

AssignmentInstructions

Usingrelevantindustryinformation,createastrategyreportforJustToyzthatincludesthefollowingcomponents:

1. AnoutlinecomparingthedifferentstrategyChoosetheonethatyoufeelbestsupportsJustToyzsgrowth.(15%)
2. CompetitiveadvantagestrategythatwillassistJustToyztostrengthentheirmarkersharesinbothofitsinternational(25%)
3. MakerecommendationtoJustToyzaboutthecompanysshorttermandlong-term(25%)
4. Strategicplanincludinganexecutivesummary,missionstatement,visionstatement,SWOTanalysisand(35%)

Requirements

1. 3,5004,000wordswithAPAFormat
2. Double-spaced(2.0)orOneandaHalf(1.5)spaced
3. 12TimesNewRomanfont
4. PageNumber(footer,rightbottomcorner)
5. 4majorsections:TableofContent,TitlePage,MainBody,References