MGT801 Design Thinking and Innovative Entrepreneurship

Assessment-1

MGT801 Design Thinking and Innovative Entrepreneurship

Nelson Marlborough Institute of Technology- Nelson, New Zealand

Name: Adithyan MadhavankuttyStudent Id: 13529803

Topic: Proposal

Tutor: Anna Mae Angeles

Table of Contents

Contents

TOC o "1-3" h z u 1. Introduction PAGEREF _Toc151075576 h 32. New Product Idea PAGEREF _Toc151075577 h 32.1 Customer problems and background PAGEREF _Toc151075578 h 33. Design thinking process PAGEREF _Toc151075579 h 43.1 Empathy PAGEREF _Toc151075580 h 43.1.1 Empathy map PAGEREF _Toc151075581 h 43.1.2 Personas PAGEREF _Toc151075582 h 43.2 Define PAGEREF _Toc151075583 h 53.2.1 Original challenge PAGEREF _Toc151075584 h 53.2.2 Reframing around user needs PAGEREF _Toc151075585 h 53.3 Ideate PAGEREF _Toc151075586 h 53.1.1 Generating diverse ideas and concepts PAGEREF _Toc151075587 h 53.1.2 Selecting ideas PAGEREF _Toc151075588 h 53.1.2.1 List of selected ideas PAGEREF _Toc151075589 h 63.1.2.2 Practicality assessment PAGEREF _Toc151075590 h 73.4 Prototyping and Testing PAGEREF _Toc151075591 h 73.4.1 Testable solution creation PAGEREF _Toc151075592 h 73.4.2 Prototype iterations PAGEREF _Toc151075593 h 83.4.2.1 Low-resolution prototype PAGEREF _Toc151075594 h 83.4.3 Strengths and Weaknesses of the Prototype PAGEREF _Toc151075595 h 103.4.3.1 Strengths PAGEREF _Toc151075596 h 103.4.3.2 Weaknesses PAGEREF _Toc151075597 h 103.4.4 Testing PAGEREF _Toc151075598 h 103.4.4.1 Testable Requirements PAGEREF _Toc151075599 h 103.4.5 Sketch PAGEREF _Toc151075600 h 11Appendix PAGEREF _Toc151075601 h 12References PAGEREF _Toc151075602 h 14

1. Introduction

In developing newly featured products in the market, it is highly important to understand the market trends and the requirements of the targeted users. This study has emphasised on the new product ideas of smart GPS shoes for the elderly autistic people. Considering such aspects, customer problems and background have been highlighted to reflect the importance and prospects of launching this newly innovated product.

2. New Product Idea

2.1 Customer problems and background

In the development of the noble healthcare concept, new smart technology has played a key role in healthcare and wellness. The innovative ideas that have been developed are related to creating GPS shoes that will be helpful for health promotion and disease monitoring facilities, such as identifying symptoms of Parkinson's disease, cerebral palsy, orthoses, and others. This innovative approach of creating smart shoes will offer the possibility to support prevention, make therapeutic decisions, and monitor individual diseases, as well as continuous automatic assessment of gait and mobility among elderly people with autistic spectrum disorder. Data shows that 1-2% of the population in New Zealand have been diagnosed with autism, and it is expected that this figure will tend to increase gradually (whaikaha.govt.nz, 2023). Elderly people with autism also suffer memory challenges and lose their ability to remember other kinds of information, which leads to deteriorate their health condition gradually. Relating to the different types of issues among elderly people with autism, this new innovative idea of smart shoes with GPS connection will be helpful in monitoring their mobility and identifying the symptoms of other diseases, including Parkinson's disease, cerebral palsy, orthoses and monitoring the rate of oxygen in the body, condition of heart, blood pressure and so on. Integrated sensors and wireless transmission facilities have been provided with low power consumption in order to generate high accuracy and precision (Hassabo et al. 2023). The motion sensors that will be included are accelerometer, gyroscope, proximity sensor. To add multifunctional features will be utilised for monitoring patient's psychological signals so that caregivers and family members can make out changes in the psychological aspects of the patients having autism (Guo et al. 2022; Souza et al. 2022). Even, global positioning system has also been featured in this smart show to monitor the movement of the patient (Subramaniam et al. 2022).

3. Design thinking process3.1 Empathy

3.1.1 Empathy map

Figure 1: Empathy map

(Source: Self-created)

3.1.2 Personas

Name: Mitchell Boult

Demographic Info:

Age: 55

Location: North East Valley, Dunedin, New Zealand

Education: Graduate

Income level: $15,000

Goals:

Getting a job in the healthcare industry

Getting a drivers permit

Cooking meals for his family

Dealing a healthy life

Pain points:

Anxious regarding heart Disease, diabetes and depression

Memory loss related to the current events

Worried regarding worst mental health condition

Afraid of shrinking social circle

Anxious regarding increasing expenditure to monitor and test health condition

Needs

Tracking records of the health condition

Seeking for user-friendly smart device to monitor health condition

Tracking their movement

Recognising the early symptoms of other chronic diseases which are triggered with Autism among the elderly people.

3.2 Define

3.2.1 Original challengeIt has been observed that Mitchell Boult is suffering from autism. He is associated with the healthcare industry, working as a healthcare assistant. His challenges can be expressed as verbs "worst mental health condition", "memory loss", "anxious", and "expensive health monitoring services".

3.2.2 Reframing around user needs

A diverse group of conditions is associated with the development of the brain among autistic people. These smart autism acceptance shoes can be highly effective in monitoring sensory processing issues. The ultrasonic sensor that will be utilised in this smart GPS shoe will also be helpful for Mitchell Boult to monitor their health condition. Even the family members of Mitchell Boult will find scope in monitoring mobility to reduce the risk factors associated with any kind of accident.

3.3 Ideate

3.1.1 Generating diverse ideas and concepts

In generating diverse ideas and concepts on smart shoes, utilising creative techniques of brainstorming can be highly effective. The richness of ideas can explode with better finding solutions to the problem that is mainly confronted by elderly people having autism.

3.1.2 Selecting ideas

The ideas that have been generated with brainstorming techniques also develop scope in presenting alternative ideas.

Smart bracelet

Manufacturing of a smart bracelet may not be expensive, even if it can be delivered within a couple of days. However, the main constraint can be adding features that may lead to providing inaccurate health monitoring data(Vijayan et al., 2021).

Smart cap

This innovative idea can be implemented in designing some sort of game. However, the scope of robotics software in smart caps is difficult as wearing such caps may be uncomfortable for elderly people with autism (Amiri et al., 2017).

Smart belt

Designing smart belts as some sort of robotics software may create issues for autistic elderly people, as checking in specific time intervals can be problematic for autistic elderly people with Parkinson's (Vijayan et al., 2021).

Smartwatch without GPS

Elderly people with autism find difficulties in mobility. Therefore, developing smart watches without GPS cannot be highly effective for autistic people. Even quick delivery of smartwatches can be an issue. In addition, developing smartwatches can be more expensive (Amiri et al., 2017).

Smart finger ring

In manufacturing, a smart finger ring can be budget-friendly and can be delivered within a quick time frame to the customers. However, the scope of implementing robotic software and other automatic health monitoring features in smart finger rings can be a challenging factor (Kurz et al., 2021).

3.1.2.1 List of selected ideas

Most rational:

Considering the brainstorming innovative ideas of smart caps and smart watches without GPS can be highly useful.

Most delightful:

In this context, a specific innovative idea of a smart belt can be most delightful.

Darling:

Innovative ideas of smart rings and smart bracelets can be preferable.

Long shot:

Considering the time frame of delivery, smart rings and smart bracelets can be prioritised.

3.1.2.2 Practicality assessment

Technological feasibility:

In the modern technological era, featuring GPS with other health care monitoring features can make it easier to manufacture smart shoes with GPS.

Resource constraints:

Delivery of this product with a limited budget can be a challenging factor in creating smart shoes with GPS. In addition, skilled labour with first knowledge of GPS and health monitoring technology can also be problematic in creating these newly innovated smart shoes (Hdik et al. 2019).

Market demand:

The percentage of people with autism is going to be increased gradually across the world, which would develop a scope of increasing demand. (Chahboun et al., 2022)

Complexity and risk:

Complexity related to creating smart shoes with GPS can be implementing features and software that can accurately measure the changes in the behavioural patterns among the autistic elderly people(Joseph et al., 2023).

3.4 Prototyping and Testing

3.4.1 Testable solution creation

In providing the end-to-end solution to the targeted user of smart shoes with GPS, some specific features should be added that include psychological parameters to monitor respiration rate and heart rate (Sorici et al. 2023). In addition, variable accurate sensors need to be added with a graphical interface to monitor the health status more easily. In monitoring the mobility of autistic elderly people, automated GPS systems need to be included (Sorici et al. 2023). Besides, real-time alarming and positioning services should also be featured to avoid any kind of unexpected events for autistic elderly people.

3.4.2 Prototype iterations

3.4.2.1 Low-resolution prototype

The figure below shows the low-fidelity prototype of smart shoes with GPS.

Figure 3: Low-resolution prototype

(Source: Self-created)

This low-resolution fidelity prototype shows how quick and easy features will allow designers to implement ideas without investing excessive time and resources. It can be depicted that this simple feature with integrating new technology will be highly demanded in the market as unique features that have been added after properly analysing the needs of the targeted users. The viability factor also shows that launching this product can also be profitable (Dam & Siang, 2023).

Figure 4: Arterial Compliance Sensor to check blood pressure

(Source: Guo et al. 2022)

Tracking blood pressure data, heart rate and other health condition data can influence therapeutic decision for the autistic elderly people. In the smart GPS shoes non invasive devices will be added to monitor blood pressure. In addition piezoelectric sensor array and optical sensors will be utilised to monitor the psychological signal from the radial artery (Subramaniam et al. 2022).

Figure 5: Comfort shoes with embedded GPS

Source: (Quick, 2011)

The GPS system that will be featured in the smart shoes will be easier for the family members and care give us in keeping track of the patients' movement. Combining the both above mentioned features in the smart shoes will be highly recommended for the autistic elderly people to receive several benefits including physical and mental. (Subramaniam et al. 2022)

3.4.3 Strengths and Weaknesses of the Prototype

3.4.3.1 Strengths

The user-centred design of smart GPS shoes mainly results in an interface that can easily meet user expectations. In addition, innovative features such as AI-powered software will be integrated into this product that would help in generating accurate results and automation in health monitoring and location identification of elderly autistic people (Palumbo & Edelman, 2023)

3.4.3.2 Weaknesses

Developing these unique featured GPS smart shoes can be costly and can generate issues for the targeted users of GPS smart shoes.

3.4.4 Testing

3.4.4.1 Testable RequirementsIn fulfilling testable requirements, several factors need to be taken into consideration. Firstly, the responsiveness of the user commands needs to be fully monitored. In addition, AI-powered suggestions should be integrated to identify accurate results (Yang et al. 2022). Apart from that, usability testing can be the best part of navigating the connection between shoes and the applications.

3.4.5 Sketch

Figure 6: Storyboard

(Source: Self-made)

In the pre service stage all data is stored in an encrypted database of this smart shoe. The GPS and GSM features and other softwares to monitor blood pressure, heartbeat, oxygen level and other psychological aspects are installed with proper checking to improve customer satisfaction.

Secondly during the service stage the GPS connection with satellite and mobile phone of the users helps in monitoring the psychological activities of the autistic elderly people and monitor their physical health.

In the post service stage smart shoes will be delivered to the potential users by third party logistics in order to provide quick services. User manuals will be provided with proper guidance in using this product.

AppendixIdea 4

Idea 1

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Hassabo, A. G., Elmorsy, H., Gamal, N., Sediek, A., Saad, F., Hegazy, B. M., & Othman, H. (2023). Applications of Nanotechnology in the Creation of Smart Sportswear for Enhanced Sports Performance: Efficiency and Comfort. Journal of Textiles, Coloration and Polymer Science, 20(1), 11-28. https://doi.org/10.21608/JTCPS.2022.181608.1147

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Business Model Canvas

Designed for: Designed by: Date: Version:

Business Model Canvas MGT 802Adithyan Madhavankutty25/12/20 01

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Shoe manufacturers, retailers, technology partners.

Distributor and logistic companies. Researching customer needs in the medical sector.

Research on shoe-production technology.

Sourcing high-quality shoe materials (Jin et al. 2022).

Marketing of shoes.

Providing customer service. Save lives of the elderly autistic people.

Prevent from injury.

Personal assistance: Customers can ask question about the devices based on personalised features.

Automated service: Customer can get response from the chatbot systems based on their queries. Elderly man and woman who are suffering from the diabetic problems.

Key Resources Channels High quality shoe materials.

Technical expertise.

Latest shoe desingers (Lualdi, & Miramonti, 2021).

Latest GPS tracking technology.

Inventory management system

Packaging and shipping materials Direct selling and department stores. The company can sell the products directly to the customers. Cost Structure

Raw materials.

Manufacturing cost.

Packaging cost.

Inventory management cost

Revenue Streams

Retail sales and wholesales.

Selling the products to the customers at retail price.

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