MK7042

MK7042

APPLIED DIGITAL MARKETING

Student Number:

CRITERIA COMMENTS WEIGHT ACTUAL MARK

INTRODUCTION:

Identification of a valid topic, research question, and objectives framed to Masters Level standard with academic rationale developed, clear industry contextualisation of the research topic 10% LITERATURE REVIEW:

Depth and breadth of literature used, engagement with seminal authors and papers, evidence of a critical approach toward the scholarly literature 25% METHODOLOGY:

Evaluation of research perspectives. Justification of methodological approach, sampling strategy, data analysis, and reliability and validity measures as applicable 15% DATA ANALYSIS AND INTERPRETATION:

Evidence of rigour in data analysis and interpretation procedures, identification of key patterns and themes in the research data, integration of academic theory into the explanation of findings 35% CONCLUSIONS AND RECOMMENDATIONS:

Research questions and objectives are addressed with a contribution to theoretical and managerial concepts considered. Recommendations provided for theory, practice, and future research 10% ORGANISATION, PRESENTATION AND REFERENCES:

Well-structured and ordered dissertation with correct use of grammar and syntax. In-text citation and bibliography conforming to Harvard Referencing style Cite Them Right. 5% TOTAL MARK General Comments:

Agreed Mark First Marker Signature Date Second Marker Signature Date

[Insert Dissertation Title Here]

A dissertation submitted in partial fulfilment of the requirements of the Royal Docks School of Business and Law, University of East London for the degree of

Master of Business Administration Applied Digital Marketing

[Insert Month and Year here]

[Insert Word Count here]

I declare that no material contained in the thesis has been used in any other submission for an academic award.

Student Number: Date

DISSERTATION DEPOSIT AGREEMENT

Libraries and Learning Services at UEL is compiling a collection of dissertations identified by academic staff as being of high quality. These dissertations will be included on ROAR the UEL Institutional Repository as examples for other students following the same courses in the future, and as a showcase of the best student work produced at UEL.

This Agreement details the permission we seek from you as the author to make your dissertation available. It allows UEL to add it to ROAR and make it available to others. You can choose whether you only want the dissertation seen by other students and staff at UEL (Closed Access) or by everyone worldwide (Open Access).

I DECLARE AS FOLLOWS:

That I am the author and owner of the copyright in the Work and grant the University of East London a licence to make available the Work in digitised format through the Institutional Repository for the purposes of non-commercial research, private study, criticism, review and news reporting, illustration for teaching, and/or other educational purposes in electronic or print form

That if my dissertation does include any substantial subsidiary material owned by third-party copyright holders, I have sought and obtained permission to include it in any version of my Work available in digital format via a stand-alone device or a communications network and that this permission encompasses the rights that I have granted to the University of East London.

That I grant a non-exclusive licence to the University of East London and the user of the Work through this agreement. I retain all rights in the Work including my moral right to be identified as the author.

That I agree for a relevant academic to nominate my Work for adding to ROAR if it meets their criteria for inclusion, but understand that only a few dissertations are selected.

That if the repository administrators encounter problems with any digital file I supply, the administrators may change the format of the file. I also agree that the Institutional Repository administrators may, without changing content, migrate the Work to any medium or format for the purpose of future preservation and accessibility.

That I have exercised reasonable care to ensure that the Work is original, and does not to the best of my knowledge break any UK law, infringe any third party's copyright or other Intellectual Property Right, or contain any confidential material.

That I understand that the University of East London does not have any obligation to take legal action on behalf of myself, or other rights holders, in the event of infringement of intellectual property rights, breach of contract or of any other right, in the Work.

I FURTHER DECLARE:

That I can choose to declare my Work Open Access, available to anyone worldwide using ROAR without barriers and that files will also be available to automated agents, and may be searched and copied by text mining and plagiarism detection software.

That if I do not choose the Open Access option, the Work will only be available for use by accredited UEL staff and students for a limited period of time.

/cont

DISSERTATION DETAILS

Field Name Details to complete

Title of thesis

Full title, including any subtitle Supervisor(s)/advisor

Separate the surname (family name) from the forenames, given names or initials with a comma, e.g. Smith, Andrew J. LEKHA BHARAM

Author Affiliation

Name of school where you were based Royal Docks School of Business & Law (RDSBL)

Qualification name

E.g. MA, MSc, MRes, PGDip MBA

Course Title

The title of the course e.g. M7042 - Applied Digital Marketing

Date of Dissertation

Date submitted in format: YYYY-MM 2023/2024

Does your dissertation contain primary research data? (If the answer to this question is yes, please make sure to include your Research Ethics application as an appendices to your dissertation) 1859280217170X

00X

48768021717000

Yes No

Do you want to make the dissertation Open Access (on the public web) or Closed Access (for UEL users only)? 19253201828800058229518288000

Open Closed

By returning this form electronically from a recognised UEL email address or UEL network system, I grant UEL the deposit agreement detailed above. I understand inclusion on and removal from ROAR is at UELs discretion.

Student Number: Date