MKT110 Assessment 2: The Market Research Process Report

MKT110

Assessment 2 Report Template please note this is a guide only.

Ensure you include your name, student number, Assessment number and page numbers in a header or footer.

Point size of the font you use Arial, Calibri or Times New Roman recommended 12pt

Spacing 1.5 spacing

Must be a Word document

Table of Contents

Introduction

The Five Steps in the Market Research Process

Conclusion

List of Illustrations, Figures and Tables

References

Introduction (150 words)

The Market Research Process Define and explain 700 words

You can give a general introduction here that names the five steps and this is where you could include an illustration of the process. Ensure you label the illustration and include it in the list of Illustrations, Figures and Tables. It is suggested you define and explain the five steps in the context of the organisation you are talking about with headings for each of the steps.

Step 1 Defining the Marketing Problem/Opportunity

Step 2 Planning the research design

Step 3 Sampling

Step 4 Collecting and analysing the data

Step 5 Reporting and recommending

Conclusion

Why the approach youve chosen should be adopted

References

Use APA7 referencing