MMK101 Marketing Fundamentals Assignment
- Subject Code :
MMK101
- University :
Deakin University Exam Question Bank is not sponsored or endorsed by this college or university.
- Country :
Australia
Assignment Background: Purpose and Objectives
This assignment follows on from assignment 1. Based on the target market and positioning strategy you have identified and recommended in Assignment 1, your task is to propose a detailed sustainable marketing mix program (4Ps - product, price, placement and promotion) that willassist Tim Hortons Management in making a better-informed decision as to whether to enter the Australian marketplace (based on your recommendation from assignment 1. Please note. You are able to change the direction of the assignment based on the feedback from assignment 1 e.g., change target market, differentiation strategy(s).
Assignment 2 Objectives
Use the subset of Tim Hortons Fast-Food menu as you identified in assignment 1 that you believe is the most attractive to introduce to the Australian market (and aligns with your chosen target market and differentiation strategy(s)) and develop the following marketing mix strategies, with justification (primary and secondary research):
- Develop the Tim Hortons menu to better meet the needs and expectations of your target market with the ultimate aim being to develop a more sustainable* product/brand.
- Develop a pricing strategy to drive initial trial of the Tim Hortons menu.
- Develop a multichannel distribution network which is sustainable* and also addresses the growth of direct and online marketing
- Develop strategies that will increase your chosen target market’s interaction with the brand in order to create greater brand awareness and brand recognition for the Tim Hortons brand and its sustainability* agenda/platform in the Australian market.
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