PARTICIPANT INFORMATION SHEET
PARTICIPANT INFORMATION SHEET
Study Title:
Survey on the Impact of Influencers and Reviews on Clothes Purchases: A Study of Students at Brunel.
Invitation Paragraph:
You are invited to participate in a research study titled "Survey on the Impact of Influencers and Reviews on Clothes Purchases: A Study of Students at Brunel." The purpose of this study is to explore how influencers and reviews influence students' clothing purchase decisions at Brunel University. Your participation will provide valuable insights into the role of influencers and reviews in shaping consumer behavior.
Purpose of the Study:
The purpose of this study is to investigate the influence of social media influencers and online reviews on students' clothing purchasing decisions. By participating, you will contribute to understanding the factors that drive clothing choices among students at Brunel University.
Invitation to Participate:
You have been invited to participate in this study because you are a student at Brunel University and your experiences and opinions are crucial to achieving a comprehensive understanding of the topic.
Voluntary Participation:
Participation in this study is completely voluntary. You are under no obligation to take part, and your decision to participate or not will not have any impact on your academic standing or relationship with Brunel University.
Study Process:
If you decide to participate, you will be asked to complete a survey consisting of questions about your clothing purchasing habits, the influence of influencers and reviews, and related factors. The survey will take approximately 15-20 minutes to complete.
Lifestyle Restrictions:
There are no lifestyle restrictions associated with participating in this study.
Disadvantages and Risks:
The potential risks of participating in this study are minimal. Some questions may ask about personal opinions and experiences, which could trigger minor emotional discomfort. However, you are free to skip any questions that you do not wish to answer.
Benefits of Participation:
By taking part in this study, you will contribute to academic research aimed at understanding consumer behavior. Additionally, you will have the opportunity to reflect on your own purchasing decisions and the influence of media on those decisions.
Ethical Considerations:
If you encounter any discomfort or concerns during the study, please contact the research team for support. Your well-being is important to us.
Confidentiality:
Your participation in this study will be kept confidential. Your responses will be anonymized and only aggregated data will be used in the research report. Your personal information will not be shared with third parties.
Recording and Data Usage:
No recordings will be made during your participation in the survey. Your responses will be collected and analyzed for research purposes only.
Results and Publication:
The results of this research study may be published in academic journals, presentations, or reports. However, your individual responses will remain confidential and cannot be identified in any published materials.
Organizers and Funding:
This research is organized by researchers from Brunel University and funding is not required for this research.Indemnity Arrangements:
Brunel University has insurance coverage that provides protection for participants in research studies in case of unforeseen circumstances.
Ethics Review:
This study has been reviewed and approved by the Brunel University Research Ethics Committee to ensure that it meets ethical guidelines for research involving human participants.
Research Integrity
Brunel University London is committed to compliance with the Universities UK Research Integrity Concordat. You are entitled to expect the highest level of integrity from the researchers during the course of this research.
Contact for further information and complaints
Researcher name and details: Sainikitha Pandian Nalini,
Msc Engineering management,
Department of Mechanical, Aerospace, and Civil Engineering
College of Engineering, Design, and Physical Sciences,
Brunel University London.
Tel: 07751804707
Email: 2202381@brunel.ac.uk
Supervisor name and details: Dr. Susan Grant,
Institute of Materials and Manufacturing
Tel: HYPERLINK "tel:+44 (0)1895 265384" +44 (0)1895 265384
Email: HYPERLINK "mailto:susan.grant@brunel.ac.uk" susan.grant@brunel.ac.uk
For complaints, Chair of the Research Ethics Committee: Dr Derek Millard Healy; the secretary is Ms Kate Dunbar.
They can be contacted by e-mailing HYPERLINK "mailto:res-ethics@brunel.ac.uk" res-ethics@brunel.ac.uk.
Title:
The Influence of Online Reviews and Social Media Influencers on Customer Purchase Intention in the Clothing Industry
1. Research Objectives:
- To examine the influence of online reviews on customer purchase intention in the clothing industry.
- To assess the impact of social media influencers on customer purchase intention in the clothing industry.
- To identify the factors that mediate or moderate the relationship between online reviews, influencers, and purchase intention.
- To provide insights and recommendations for clothing brands and marketers.
2. Research Design:
a. Research Approach:
- Quantitative research will be employed to gather numerical data for statistical analysis through SPSS software.
b. Data Collection:
Survey Development:
- Develop a structured questionnaire with both closed-ended and Likert scale questions. The questionnaire should cover the following key areas:
1. Demographic information (age, gender, income, etc.).
2. Online shopping behavior.
3. Exposure to online reviews and influencers.
4. Attitudes towards online reviews and influencers.
5. Purchase intentions and recent purchase history.
(So the question file i have sent you already with 25 question in it)
You have to collect the responses from 120-130 people (min)
The responses should be collected via Microsoft forms ( not any other forms )
I will send you the PIS( Participant Information sheet ) so that you could do the primary data collection according to that.
Data collection : From the BRUNEL UNIVERSITY STUDENTS(PARTICIPANTS)
And the collected data should be analysis done through SPSS SOFTWARE and need the necessary results for the same
It sholud mainly focus on the impacts of influencer and online reviews
Gender
Necessary data with perfect result to my work
Pilot Testing:
- Conduct a pilot test with a small group of participants to identify and address any issues with the survey questions.
Sampling:
- Define the target population (e.g., online clothing shoppers).
- Choose a suitable sampling method (e.g., stratified random sampling).
- Determine the sample size required for adequate statistical power.
Data Collection:
- Administer the survey to the selected sample, either online or through in-person interviews.( MY CASE ONLINE FORMS) - Ensure a diverse and representative sample to enhance the study's external validity.
3. Data Analysis:
Descriptive Analysis:
- Analyze demographic and descriptive statistics to understand the sample characteristics.
Hypothesis Testing:
- Utilize statistical methods (e.g., regression analysis) to test hypotheses regarding the impact of online reviews and influencers on purchase intention.
- Examine potential mediating and moderating variables, such as brand trust, product involvement, and social media usage.
4. Ethical Considerations:
- Obtain informed consent from all survey participants.
- Ensure data privacy and anonymity.
- Adhere to ethical guidelines and regulations related to research involving human subjects.
5. Results and Conclusion:(SPSS SOFTWARE)
- Summarize the findings, both statistically significant and non-significant.
- Discuss the implications of the results for clothing brands and marketers.
- Offer recommendations based on the study's outcomes.
PLEASE MAKE SMALL REPORT ON THE RESULTS PRODUCED THROUGH SPSS SOFTWARE DESCRIBING EVERYTHINGS RELATED TO THE PURCHASE BEHAVIOUR AND
Looking at
the relationship between student purchases and reviews, And
(b) the relationship between student purchases and influences.
