Prepare a Marketing Report for MARK804

Creating a marketing plan/report is an essential part of being a marketing manager. The plan outlines the organisation's strategic objectives and details how they will be achieved through marketing strategies.

Scenario: You are an independent marketing consultant. You have been asked by an organisation to create a marketing plan for them and come up with some fresh ideas for them in terms of strategy.

Assessment Details:

 *2,400 - 3,600 words (After 3,600 words, I will stop marking) Not included is your Cover page, Introduction, Executive Summary or References).

*Include a Cover Page, indicating: Your name and student number.

*There is no strict structure for this major assignment. However, you need to submit a professional report that is easily understood, clear to read and professional to look at. You can use any package to design your report, however you will need to transform it into a Word Document or PDF before submission.

*The report must flow clearly and look professional. You are encouraged to use images, tables and figures to help communicate your findings with the audience that would be reading the report. Please look at the student examples of possible ways to structure your report.

*Please reference all sources referred to in your report, this is particularly important in the first part of your report where you are identifying the dynamics of the market that you are examining. Make sure that there is a reference list at the back of your assignment and in-text citations . If you do not understand how to reference correctly please access the numerous University resources that can help you