Prepare your Business Plan.

Business Plan Marking Criteria

1. EXECUTIVE SUMMARY
2.  BACKGROUND description of the business •description of products/services from customer perspective •Uniqueness of product/service •mission goals •etc
3. MARKETING customers •competitors •strategic allies •SWOT Analysis •Target Market •Advertising and Promotion methods •Pricing trends •Future trends •Marketing Plan
4.  OPERATIONS AND PRODUCTION •location •legal form •people •licences & insurance •property, plant and equipment •etc
5.  FINANCIAL PROJECTIONS •Start-up budget •Operating budget •Cash Flow statements •Income & Balance Sheet
6.  TIMETABLE FOR BUSINESS IMPLEMENTATION •schedule of activities
7.  HARVEST STRATEGY •The future •Re-financing
8.  REFERENCES • academic, professional or industry
9.  APPENDICIES •detailed information required to support above.
10.  PRESENTATION •presentation and innovation •spelling and grammar •charts and tables •diagrams and visual aids