QHO639 UX Strategies Report

DESIGN BRIEF AND TERMS OF REFERENCE

This project aims to research and analyse the UX Strategy for the Solent University Alumni Association (SUAA). A project Gantt chart will be needed to produce a work plan for the 3 K word final report. Weekly progress will be shared in each class session and online. Students will do a case study analysis of the Solent University Alumni Association current

website https://www.solent.ac.uk/alumni and related services / resources. The main university contacts at this time are Mike Toy (SUAA manager) and Mark Humphrys (Marketing Manager). Please coordinate your communication with these staff members so we don’t send too many individual emails. Their support time is limited as our ‘clients’.

This is a summary of the overall assessment tasks:

1. Amarket research study will be done with at least 1 other university similar to 
   1. Conduct a review of the Solent University mission, vision, value etc.statements in light of corporate social responsibility to identify any 
   2. Criticallycompare this to at least 1 comparable UK university.
   3. Critically comparethis website to at least 1 other UK university alumni  NOTE: figures and tables can be put in the report appendix to save on word count.
2. Review the SUAA website (https://www.solent.ac.uk/alumni) for UX strategy including the services and resources 
3. The data collected and analysed will help inform some recommendedchanges to the resources g. UX designs
4. All ethical guidelines for research and NDA (non-disclosure agreements) or dataprotection policies will be followed. e.g. consent forms for current Computing students will be used to get primary data on the current website and resources, compared to the student's recommendations.
5. Students will compile short interview questions for Mike and Mark as part of the business and website review process to submit as a group (not individuals).
6. Any surveys or interviews will done with current students (prospective alumni), notwith SU graduates due to data privacy 
7. A 3K word summary report will be provided based on last year's assessment toprovide consistency as detailed 

NB: Recommendations will not be implemented. A summary presentation video will be made from student submissions.