Required Text Book:

Required Text Book:

Marshall, G., & Johnston, M (2019). Marketing management (3rd ed.). McGraw-Hill Higher Education.

Print ISBN: 978-1259637155

eText ISBN: 978-1260157857

Week 1

Class Preparation Materials:

Reading:

Chapter 1: Marketing in Today's Business Milieu

Assignments Due:

Post DQ Initial Response

Post 2 DQ Peer Responses

Triple Bottom Theory Discussion - CLO 1, CLO 4

Using a graphic organizer of your choice, create a visual graphic which expresses your response to the following two questions:

How is triple bottom line theory relevant to global marketing or marketing in your country orwork place?

How is triple bottom line theory relevant to your future career?

Post your graphic organizer as an attachment. Use your creativity to make it appealing and clear enough for your classmates to be able to understand, reflect, and comment on it.

Now that you have posted your graphic organizer, explore the work posted by your peers. Engage with them meaningfully, asking questions to seek clarification on their ideas and/or expanding on and interacting with their ideas.

For editable graphic organizers, please check out:

Graphic organizers https://www.worksheetworks.com/miscellanea/graphic-organizers.htmlFree Graphic Organizer Templates https://www.edrawsoft.com/share-graphic-organizer.html8 Editable Graphic Organizer Templates for Google Apps https://instructionaltechtalk.com/8-editable-graphic-organizer-templates-for-google-apps/