School of Business UCLan Coursework Assessment Brief (September 2021 cohort) Academic Year

School of Business UCLan Coursework Assessment Brief (September 2021 cohort) Academic Year

2022 23

Module Title: Digital Marketing Project Module Code: MK 4209 Level

7

Assn 1

Research proposal This assessment is worth 20% of the overall module mark

THE BRIEF/INSTRUCTIONS

You will prepare a 2,000 word proposal to guide your project on a digital marketing topic of your choice

Your proposal will be based on the guidance you will be given in class

Module learning outcomes assessed:

Critically evaluate the relevant methods to be applied for developing a project in this area.

Develop a project proposal, collect the data, and present the findings in an appropriate manner.

PREPARATION FOR THE ASSESSMENT

For this assignment students will be given time in class to discuss their progress

Teaching will cover research methodology

Students will be expected to engage with research methodology and digital marketing texts

RELEASE DATES AND HAND IN DEADLINE

Release Date: Wednesday 28th September 2022

Assessment hand-in date: Friday 9th December 2022 at 5pm

Your feedback/feed forward and mark for this assessment will be provided within 15 working days.

SUBMISSION DETAILS

Your assignments will be submitted electronically on to module Blackboard and word count for the proposal is 2,000 words with a tolerance -+ of 10%.

HELP AND SUPPORT

The module tutor will monitor student progress each week in class and will provide opportunities for preparation through briefings, break-out sessions etc

For support with using library resources, please contact SubjectLibrarians@uclan.ac.uk. You will find links to lots of useful resources in the My Library tab on Blackboard.

If you have not yet made the university aware of any disability, specific learning difficulty, long-term health or mental health condition, please complete a Disclosure Form.The Inclusive Support team will then contact to discuss reasonable adjustments and support relating to any disability. For more information, visit the Inclusive Support site.

To access mental health and wellbeing support, please complete our online referral form. Alternatively, you can email wellbeing@uclan.ac.uk, call 01772 893020 or visit our UCLan Wellbeing Service pages for more information.

If you have any other query or require further support you can contact The <i>, The Student Information and Support Centre. Speak with us for advice on accessing all the University services as well as the Library services. Whatever your query, our expert staff will be able to help and support you. For more information , how to contact us and our opening hours visit Student Information and SupportCentre.

If you have any valid mitigating circumstances that mean you cannot meet an assessment submission deadline and you wish to request an extension, you will need to apply online prior to the deadline.

Disclaimer: The information provided in this assessment brief is correct at time of publication. In the unlikely event that any changes are deemed necessary, they will be communicated clearly via e-mail and a new version of this assessment brief will be circulated. Version: 1