Service Design DSG405
- Subject Code :
DSG405
ASSESSMENT 3 BRIEF |
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Subject Code and Title |
DSG405 Service Design |
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Assessment Task |
Presentation: Final Proposal |
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Individual/Group |
Individual |
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Length |
Video Presentation: 35 minutes Presentation slides: 8- to 10-page PDF Final Development Journal Reflection 500 words (+/-10%) |
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Learning Outcomes |
The Subject Learning Outcomes demonstrated by successful completion of the task below include: a) Define stakeholder needs in relation to their hierarchy and roles. b) Investigate complex design service problems or issues to understand relationships, connectivity, symptoms and causation. c) Critically analyse research findings to inform service design outcomes. d) Exemplify expertise in service design processes and strategies to direct or persuade stakeholders to implement effective solutions. e) Present design solutions using compelling visual communication tools. |
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Submission |
12-Week Duration: Due by 11:55pm AEST/AEDT, Wednesday of Week 12 |
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Weighting |
40% |
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Total Marks |
100 marks |
Assessment Task
For Assessment 2, you had developed a service blueprint that mapped the current experience for a scenario, building on your Assessment 1. These two tasks are the prerequisites for Assessment 3, where you are required to finalise and present your proposed service design.
Using a narrative that draws on the design process, methods, tools and approach that you have used throughout this subject, engage and convince your client to implement your service design recommendations.
Please refer to the Instructions section for details on how to complete this task.
Context
Background Information:
Building on your research report from Assessment 1 and the current state blueprint from Assessment 2, you will redesign the service (based on the project scenario used throughout the subject) and present your proposed design in a slide document and video presentation aimed at stakeholders.
The final project proposal should be an engaging document that outlines design recommendations aligned with business and stakeholder needs and addresses identified pain points and opportunities within the service ecosystem. The proposal may include key insights, practical implementation plans and visual representations such as prototypes or diagrams. The final proposal will serve as a road map for stakeholders, guiding the direction of the future service experience.
What is the Purpose of This Assessment?
This assessment aims to design a service based on current state evidence and present the final design recommendations to the client. This task will provide you with a hands-on learning experience that integrates theoretical knowledge with practical skills, preparing you for real-world service design challenges.
What You Will Need to Do:
You will develop a future state (or to be) service design proposal using the methods and tools provided in the Module Planner Learning Activities. Building on Assessments 1 and 2, your research report and current state service blueprint will be the foundation for preparing your final service design proposal and presentation.
What You Will Get Out of It:
Completing this assessment task will equip you with an understanding of the service design process, methodologies and principles to strengthen your ability to conduct research, analyse data and design an effective service experience. Through research, service blueprinting and presenting proposed service design recommendations, you will gain practical experience in integrating theoretical knowledge with a real-world scenario, readying you to tackle design challenges in professional settings.
Instructions
Follow these steps to complete your final Proposal :
Step 1: Project Scenario
Refer to the scenario choices provided in the Scenario PDF. You will work on your chosen project scenario this trimester, using the design process and methods that you have learnt about during the subject, including the different research methods, to explore the scenario in a service design context. Building on Assessments 1 and 2, work on your chosen project scenario by applying the service design methods that you have learnt about during this subject to design the future service experience.
Step 2: Review Existing Data and Assets
- Service blue prints can become complex set a clear scope based on the project
- Draw from your research report and current state service blueprint (including any feedback) and note any suitable adjustments.
- Prepare any assets you have created to inform the creation of a future state service blueprint and presentation that summarises the future service.
Step 3: Presentation Plan
- Create a Presentation Plan that outlines the structure of your 8- to 10-page
- Consider the most critical information and evidence you will need to include in your presentation to engage and convince your clients of why they should follow.
Step 4: Narrative
- Develop a narrative using service design methods to present your proposed service
- Use story telling techniques to connect service design methods, engage stakeholders and convey the value of your proposed service design.
- I fit helps, write a script you can follow or read to accompany your presentation in your video recording.
Step 5: Draft the Presentation Slides
- Use the Presentation Plan you outlined in Step 3 to draft your presentation
- Ensure that each slide in your presentation is clear and concise and effectively communicates your proposed service design.
- Incorporate visual aids like diagrams, charts and images to enhance audience understanding and engagement.
- Review and refine your draft presentation to ensure alignment with the business and stakeholders' needs and the objectives of your project scenario.
- Remember to include in-text citations in the presentation for any sources that were used to support your work and include a Reference List slide at the end of the This list is not counted towards the total length.
Step 6: Edit the Presentation
- Conduct a thorough review of your draft presentation and script to identify areas for
- Check for grammar, spelling and formatting errors, ensuring professionalism and
- Evaluate the flow and organisation of your presentation narrative, adjusting it as necessary to enhance coherence and readability.
- Seek feed back from your peers or your learning facilitator during class time and learning activities to gain valuable insights and perspectives for further refinement.
Step 7: Rehearse the Presentation
- Practice delivering your presentation multiple times to refine your delivery and timing and build your confidence.
- Focus on maintaining a clear and engaging speaking pace to convey key points and
- Use rehearsal sessions to identify potential areas for improvement and make necessary adjustments to your content or delivery.
- Consider recording yourself during rehearsals to assess the effectiveness of your presentation and make additional refinements as needed.
Step 8: Record the Video
- Setup a suitable recording environment with adequate lighting and minimal background
- Utilise appropriate recording equipment, such as a webcam or smartphone, to capture high- quality video and audio.
- Follow your rehearsed presentation script or outline while recording, ensuring clarity and coherence in your delivery.
- Review the recorded video to ensure quality and make necessary edits or
- Once you are satisfied with the recording, prepare to submit the final video presentation as per the assessment requirements.
- For support in recording your presentation, navigate to theAcademic Success webpage, then search for Audio-Visual Presentations.
Step 9: Prepare to Submit the Assessment
- Submit your 8- to 10-page presentation slide document as a PDF and 3- to 5-minute video recording as per the instructions in this Assessment Brief.
- Review your Development Journal reflection and make any adjustments and updates to it before submitting your final version of it to show your learning facilitator the process and thinking behind your service design.
Assessment Criteria
Your assessment will be marked against the rubric criteria. Ensure that your work addresses these criteria by referring to the rubric for specific details.
Deliverables
- Video Presentation: 35 minutes
- Presentation Slides:8- to 10-page PDF
- Final Development Journal Reflection
Project Constraints
IMPORTANT : To comply with the Torrens University ethics guidelines, research conducted as part of assessments in this subject must not contain any information that could identify research participants. Research participants must be anonymous and any identifiable personal information must be removed.
Data that could identify research participants may include (but is not limited to) their first name, last name, address, phone number, email address, student numbers, photographs, audio recordings, video recordings and any form of identification. Adhering to the ethics guidelines forms part of the marking criteria. Please read the ethical guidance document attached as an appendix for more information about Torrens University's ethical guidelines.
Referencing
Submission Instructions
Save your documents using the following file naming convention:
DSG405_LastName_FirstNameInitial_Assessment 1
(e.g., DSG405_Jones_S_Assessment 2)
Submit this task via Assessments > Briefs & Submissions in the main navigation menu in DSG405 Service Design.
Your Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Academic Integrity
All students are responsible for ensuring that all work submitted is their own, academically written, and appropriately referenced, following the Academic Writing Guide. Students also need to have read and be aware of the Torrens University Australia Academic Integrity Policy and Procedures and subsequent penalties for academic misconduct. These are available online. You must use the current APA style for citing and referencing your sources. Please see more information on citing and referencing guidelines on the Academic Skills webpage.
Students must also keep copies of all submitted material and assessment drafts.
Assessment Rubric
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Assessment Attributes |
High Distinction (Exceptional) 85- 100% |
Distinction (Advanced) 75-84% |
Credit (Proficient) 65-74% |
Pass (Functional) 50-64% |
Fail (Yet to achieve minimum standard) 0-49% |
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Appropriate service design recommendations Percentage for this criterion = 30% |
The service design recommendations are exceptionally well-suited to user needs and business objectives. Demonstrates exceptional suitability for the intended purpose, audience and context, effectively meeting all the requirements. |
The service design recommendations are very well-suited to user needs and business objectives. Demonstrates advanced suitability for the purpose, audience and context, meeting most of the requirements effectively. |
The service design recommendations are generally clear, though some areas need more clarity or organisation. Demonstrates proficient suitability for the purpose, audience and context, meeting most of the requirements. |
The service design recommendations are mostly adequate but lack clarity and organisation, requiring effort from the audience to understand the suggestions. Demonstrates partial suitability for the purpose, audience and context, meeting the basic requirements. |
The service design recommendations lack clarity and organisation, making the suggestions difficult to understand or follow. Fails to meet the basic requirements for the suitability of the purpose, audience and context. |
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Use of research data Percentage for this criterion = 20% |
Demonstrates an exceptional application of research, incorporating a wide range of high-quality sources. Analysis is insightful, demonstrating a |
Demonstrates an advanced application of research, utilising a variety of relevant sources effectively. Analysis is thorough and perceptive, demonstrating |
Demonstrates a proficient application of research, with appropriate sources used to support key points. Analysis is competent, showing a good |
Demonstrates an adequate application of research, with some relevant sources used to support key points. Analysis is basic, demonstrating a |
Fails to demonstrate a sufficient application of research, with limited or irrelevant sources used. Analysis is inadequate, showing little |
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sophisticated understanding of the research data and its implications. Research data is seamlessly integrated into the work, enhancing coherence and persuasiveness. The research data is highly relevant, contributing significantly to the overall quality and originality of the work. |
a strong understanding of the research data. Research data is well integrated, supporting key points and enhancing the overall quality of the work. Most of the research data is highly relevant and contributes to the overall effectiveness of the work. |
understanding of the research data. Research data is adequately integrated into the work, though some areas may lack coherence or clarity. Most of the research data is relevant to the topic and contributes to the overall understanding of the work. |
rudimentary understanding of the research data. Research data is included but may lack integration or relevance in some areas. Some of the research data is relevant to the topic, but its contribution to the overall quality of the work is limited. |
understanding of the research data. Research data is poorly integrated or absent, detracting from the overall quality and coherence of the work. The research data provided is irrelevant or fails to support key points effectively. |
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Appropriate spplication of service design process, methods and ethics Percentage for this criterion = 30% |
Sophisticated application of the service design process and methods to suit the needs of the project context. Service design methods have been highly considered and skilfully selected, demonstrating a superior knowledge of service design. Ethical guidelines have been carefully considered and included throughout the design process and in the selected design methods. |
Advanced application of the service design process and methods to suit the needs of the project context. Service design methods are well-considered and selected, demonstrating a good understanding of service design. Ethical guidelines have been considered throughout the design process and in the selected design methods. |
Proficient application of the service design process and methods that mostly suits the needs of the project context. The service design methods selected demonstrate a basic knowledge of service design. Good consideration of the ethical guidelines is evident throughout the design process and in the selected design methods; however, |
Limited application of the service design process and methods that partially suits the needs of the project context. The service design methods selected demonstrate the need for further understanding of service design. Minimal inclusion of ethical guidelines throughout the design process and in the |
Little to no application of the service design process and methods to suit the needs of the project context. The service design methods selected demonstrate a minimal knowledge of service design. Little to no consideration of the ethical guidelines is evident throughout the design process and in the selected design methods. |
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additional evidence is needed. |
selected design methods, but more detail is required. |
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Exploration of the service design process and methods in the development journal Percentage for this criterion = 10% |
Innovative exploration of the service design process and methods in the development journal. Demonstrates an outstanding understanding of service design methodologies, demonstrating deep engagement with the design process. Journal displays rich experimentation with service design methods and a thorough documentation of their application and evolution throughout the project. Documentation includes a rationale behind the service design method choices and a refined and innovative design process. |
Advanced exploration of the service design process and methods in the development journal. Demonstrates a comprehensive understanding of service design methodologies, engaging deeply in the design process. Journal contains a diverse array of service design methods, including a thorough documentation of application and evolution. Reflects on the reasons for the service design method selection, analyses outcomes and adjustments, resulting in a well-rounded design process. |
Proficient exploration of the service design process and methods in the development journal. Demonstrates a good understanding of service design methodologies and process in a service design context. Journal includes experimentation with a range of service design methods, including a documentation of their application and evolution. Reflects on the service design method choices, evaluates outcomes, and makes relevant adjustments, contributing to a developing design process. |
Adequate exploration of the service design process and methods in the development journal. Demonstrates a basic understanding of service design methodologies and process. Journal contains evidence of the attempts to use and document the application of some service design methods. Offers basic reflections on the service design method choices, evaluating outcomes and makes some adjustments, contributing to a developing design process; however, more detail is required. |
Exploration of the service design process and methods in the development journal fails to meet expectations or is absent. Demonstrates a limited understanding of service design methodologies and process. Engagement with the journalling process is insufficient. The journal lacks experimentation with service design methods and the documentation of their application and evolution is inadequate. Reflections on the service design method choices, evaluation of outcomes, and adjustments are lacking or ineffective, resulting in an incomplete |
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or underdeveloped design process. |
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Service design documentation and presentation Referencing of key resources Percentage for this criterion = 10% |
Service design documentation and presentation is outstanding, with meticulous attention to detail in formatting, layout and visual elements. Outstanding level of engaging and convincing presentation delivery using video confidently and highly appropriate presentation tools and methods. Impeccable structure and use of language. Uses the most recent edition of APA referencing guidelines with no errors. |
Service design documentation and presentation is of high quality, with effective use of formatting, layout and visual elements to enhance clarity. Highly engaging and convincing presentation delivery using video and appropriate presentation tools and methods for storytelling. Well-structured content and use of effective language. Uses the most recent edition of APA referencing guidelines with very few errors. |
Service design documentation and presentation is satisfactory, with attention to formatting, layout and visual elements. Good level of engaging and convincing presentation delivery using video and presentation tools and methods for storytelling. Proficient organisation and use of effective language. Uses the most recent edition of APA referencing guidelines with occasional errors. |
Service design documentation and presentation is basic, with limited attention to formatting, layout or visual elements. Adequate level of engaging and convincing presentation delivery using video and presentation tools and methods for storytelling. Adequate organisation and use of plain language. Uses the most recent edition of APA referencing guidelines with frequent errors. |
Service design documentation and presentation is poor, with little to no attention to formatting, layout or visual elements. Fails to meet the minimum level of engagement required in a convincing presentation using video delivery. Presentation tools and methods are not used well to tell the story. Lacks structure and clarity, resulting in poor audience understanding and engagement. Referencing does not resemble the most recent edition of APA referencing guidelines. |
