Module title

Sport Business in Practice

CRN

59141

Level

4

Assessment title

15-minute presentation

Weighting within module

This assessment is worth 50% of the overall module mark.

Module Leader/Assessment set by

Paul Walters email: p.a.walters@salford.ac.uk

Maxwell Building, Room 605

Submission deadline date and time

The submission deadline is 18^thMarch 2025 by no later than 16:00. Any submission received after 16:00 (even if only by a few seconds will be considered as late).

For coursework assessments only: students with a Reasonable Adjustment Plan (RAP) or Carer Support Plan should check your plan to see if an extension to this submission date has been agreed.

How to submit

You must submit your assessment via the online link provided on the Blackboard platform.

As the University will mark assessments anonymously where this is possible, please use your student roll number and not your name on your submission.

Assessment task details and instructions

Group Project Brief: Event People Launch Plan

This group project requires each team to deliver an in-class presentation based on an agreed industry brief. The project will focus on a real-world challenge for a sport business industry client.

Project Overview

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<!--[endif]-->Your task is to manage the project as a group, ensuring the allocation of workload among all group members.

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<!--[endif]-->Your tutor will support you in facilitating the client brief.

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<!--[endif]-->The focus of your project is to develop a marketing campaign to help Event People expand to a new target market.

About Event People: Event People is a temporary staffing agency with the ambition of building the UKs largest community of individuals seeking to launch and grow their careers in the events and sports industry.

The Challenge: Currently, Event Peoples operations and community are heavily focused on London and the Southeast. They aim to expand nationally by launching a northern hub in Manchester.

To achieve this, Event People needs to:

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<!--[endif]-->Build an active community of people looking to work in the events industry.

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<!--[endif]-->Develop strong links with universities in the North.

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<!--[endif]-->Identify potential clients (businesses) that require large numbers of temporary staff and share Event Peoples vision of supporting the next generation of event professionals.

Your Task

You are required to develop a launch plan for Event Peoples expansion into the North. Your presentation should address the following key points:

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1.

<!--[endif]-->Opportunities and Challenges:

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<!--[endif]-->Identify the opportunities and challenges Event People may face when establishing and growing in the North.

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2.

<!--[endif]-->Building an Active Community:

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<!--[endif]-->Propose strategies to recruit, develop, and engage individuals looking to build experience in the events industry.

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3.

<!--[endif]-->Research on Potential Clients:

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<!--[endif]-->Conduct research to identify potential businesses that may require temporary staffing solutions and align with Event Peoples goals.

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4.

<!--[endif]-->Marketing and Communications Plan:

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<!--[endif]-->Develop a detailed plan for launching Event People in the North, focusing on building awareness and engagement with key stakeholders.

Presentation Requirements

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<!--[endif]-->The presentation must be logical and well-structured.

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<!--[endif]-->Use industry data to support your points and demonstrate its relevance to the project.

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<!--[endif]-->You may include references throughout your presentation and at the end.

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<!--[endif]-->All group members must contribute to the presentation.

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<!--[endif]-->Be prepared for a Q&A session with the industry representative and tutor.

Assessment Criteria

Assessment Criteria for Event People's Hub Launch in Manchester

Market Research

Opportunities and Challenge(20%)

Clear identification and analysis of opportunities and challenges in the Northern events industry. Identification of potential clients accurate identification and profiling of sport businesses, event organisers, and venues in the North.

Recruitment, Development, and Community Engagement(25%)

Comprehensive strategy for recruiting, developing, and engaging a community of individuals seeking work in the events industry. Students should show how they will tap into the community of young people (northern universities) through various methods.

Research on Potential Clients(15%)

Thorough research and analysis of potential clients in the North, including industry sectors, staffing needs, and willingness to support the development of event professionals within the context of event people.

Marketing and Communications Plan(30%)

Students must research and produce a well-developed marketing and communication plan for marketing and communicating the launch of Event People in the North, including digital marketing, public relations, and launch event strategies. The launch event strategy will be assessed on your ability to outline what, where and when things will happen and at what time to lunch Event People. Students will be graded on the production of a justified marketing channels with a focus on creating a buzz. Students should also have an effective branding strategy tailored for the northern audience.

Presentation Quality(10%)

Clarity, professionalism, and effectiveness of the presentation, including visual aids, speaking style, and response to questions. With a title page and full reference list.

Knowledge and Understanding

Practical, Professional or Subject Specific Skills

Assessed intended learning outcomes

On successful completion of this assessment, you will be able to:

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<!--[endif]-->Understand the role of business intelligence in identifying sports business needs

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2.

<!--[endif]-->Identify and select structured approaches to problem solving

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3.

<!--[endif]-->Generate creative and ethical solutions to business problems

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4.

<!--[endif]-->#Apply structured approached to problem solving

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5.

<!--[endif]-->Work effectively as part of a team

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<!--[endif]-->Be creative, innovative and enterprising when seeking solutions to business problems that are ethical, sustainable and responsible

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7.

<!--[endif]-->Contribute to the definition and planning of a discrete business project

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8.

<!--[endif]-->Plan and manage personal development effectively at an individual level (time, behaviour and motivation) as part of a team (leadership, influencing and project managing

Employability Skills developed / demonstrated

You will develop a range of employability skillssought by employers through each assessment.

Through this assessment will have an opportunity to develop and demonstrate the following employability skills:

(please put a cross in the box for the skill and level demonstrated in the assessment)

I = You will have been introduced to this skill

U = You will have developed an understandingof this skill in the context of your subject

A = You will be able to apply this skill in the context of your subject

D = You will have demonstrated an enhanced understanding and application of this skill in a wider context

Using Artificial Intelligence (AI) Tools

Please note, whilst AI technology is an inevitable part of the working world moving forward, we still suggest caution in these early stages, the best place to find data and information is the University library and supporting databases (of which we will provide guidance on). Check any sources of facts you receive from an AI tool as they may not be valid, and this will reduce the credibility of your assessment and reduce your mark.

LTEC hub site.

Word count/ duration (if applicable)

Your assessment has no specific word count but is time limited, presentation must conclude before or on the 15 minutes allocated. If a group goes over the 15 minutes, information presented will not be commented upon in feedback.

If you decide to use power-point a minimum of 6 and maximum of 13 slides to support the content covered in the presentation. Your presentation slides can contain words, images, tables, and graphs etc. There is no penalty for the number of words used on your presentation, remember that images and your ability to verbally articulate is far more effective to your audience. There is no arbitrary penalty for exceeding the stated time. However, once the stated time length has exceeded, content beyond this point will not contribute to the determination of the awarded mark.

Feedback arrangements

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<!--[endif]-->You can expect to receive feedback three working weeks after the submission date (w/c 09^thApril 2025)

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<!--[endif]-->Marks and written feedback will be available on the module Blackboard site

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<!--[endif]-->You will need to log into the full site to access the written feedback.

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<!--[endif]-->An announcement will be made informing you of the release.

Please email your module tutor should you require specific feedback.

Academic Integrity and Referencing

Students are expected to learn and demonstrate skills associated with good academic conduct (academic integrity). Good academic conduct includes the use of clear and correct referencing of source materials. Here is a link to where you can find out more about the skills which students need:

Academic integrity & referencing

Referencing

Academic Misconduct is an action which may give you an unfair advantage in your academic work. This includes plagiarism, asking someone else to write your assessment for you or taking notes into an exam. The University takes all forms of academic misconduct seriously.

Assessment Information and Support

Support for this Assessment

You can obtain support for this assessment by arranging a meeting with the Academic Support Tutor or module tutor, academic support is also available through the library on campus.

You can find more information about understanding your assessment brief and assessment tips for success here.

Assessment Rules and Processes

You can find information about assessment rules and processes in the Assessment Support module in Blackboard.

Developyour Academic and Digital Skills

Find resources to help you develop your skillshere.

Concerns about Studies or Progress

If you have any concerns about your studies, contact your Academic Progress Review Tutor/Personal Tutor or your Student Progression Administrator (SPA).

askUS Services

The University offers a range of support services for students through askUS

including Disability and Inclusion Service, Wellbeing

and Counselling Services.

Personal Mitigating Circumstances (PMCs)

If personal mitigating circumstances (e.g. illness or other personal circumstances) may have affected your ability to complete this assessment, you can find more information about the Personal Mitigating Circumstances Procedure here. Independent advice is available from the Students Union Advice Centre about this process: https://www.salfordstudents.com/advice/centre

In Year Retrieval Scheme

Your assessment is/is not (please delete as appropriate) eligible for in year retrieval. If you are eligible for this scheme, you will be contacted shortly after the feedback deadline.

You can find more information about this scheme in the Assessment Support module in Blackboard.

Reassessment

If you fail your assessment, and are eligible for reassessment, you will be able to find the date for resubmission on your module site in Blackboard.

For students with accepted personal mitigating circumstances for absence/non submission, this will be your replacement assessment attempt.

Reassessment for this module or an element from within, will be done during the summer break. Students will be notified after the summer exam board via email.

We know that having to undergo a reassessment can be challenging however support is available. Have a look at all the sources of support outlined earlier in this brief.