Strategic Analysis - ALIBABA Assignment
Detailed instructions:
You must conduct a comprehensive strategic analysis and derive strategy recommendations as described below.
Approved company to work on ALIBABA
Detailed description
Use the frameworks and concepts from the unit to identify and discuss the appropriate key features and strategic factors of the industry and organisation that you have chosen.
The following suggestions may assist you in preparing the assignment. This is not a template to be replicated but a starting point for you to further develop.
The presentation content and the information conveyed will be assessed.
We recommend that you submit and present about 10-12 slides. You are free to choose the content of your slides; however, you can use the format below:
- Project title (not included in page count) - ALIBABA
- Situation Analysis. This should include:
- Internal analysis: Which strategy does the organisation follow? Is this generally a strength or weakness? What strengths and weaknesses does the organisation have?
- Customer analysis: Which customer groups exist? How can the market be segmented?
- Competitor analysis: How are competitors positioned? What are their strengths and weaknesses?
- Macro-environmental analysis: Which customer, social, technological, and product etc. trends can be identified? What potential impact will they have on future strategy formulation?
- Preliminary Strategy Recommendations: This should include:
- Identification of strategic options (i.e., conclusion of analysis sections)
- Strategy recommendations
Based on what you have found in your analyses: What are the key recommendations for growth? Which strategic behaviour do you suggest?
- How should the company approach its target market(s)?
- Should the company reposition itself or its product(s)? If yes, how?
- Should the company enter new geographic markets, new product markets, or keep doing business as usual?
NB: The content of the slides must be supported with the use of a reference list (with both academic and trade/industry references) and may also be supported by appendices.
Other Details:
You have creative control in deciding the style and look of your pitch (e.g., powerpoint slides). The look and feel of your slides should be professional and not layered with lines and lines of text.
Remember that it is necessary to explain and/or justify the points that you make, and that unsubstantiated assertions provide no credibility to your discussion or analysis. In other words, you need to be able to defend every single statement with evidence of its validity.
You are expected to consult academic journals and industry reports for material to support your discussion in this assignment. At least six (6) of these sources should be used in your discussion and cited correctly within your text and in the Reference List. These sources should be additional to your prescribed readings