Strategic Analysis and Recommendations for Air India, Starbucks, and a Prominent B2B Manufacturing Company
Q1.
Apply Porter's Five Forces framework to analyze the competitive position of Air India within the aviation industry.
Evaluate each force and its impact on Air India's market competitiveness, considering factors such as rivalry among
existing competitors, the threat of new entrants, bargaining power of buyers and suppliers, and the threat of substitute
products or services. Provide strategic recommendations based on your analysis to enhance Air India's competitive
advantage in the market.
Q2.
- Examine Starbucks' brand positioning strategies in the global coffee market. How has Starbucks established and
maintained its brand position over time? Evaluate the key elements contributing to Starbucks' brand identity and
differentiation from competitors. - Also, propose innovative strategies or adjustments that Starbucks could consider to further strengthen its brand
position in an evolving market landscape.
Q3
Analyze the communication strategy adopted by a prominent B2B company of your choice operating within the
manufacturing industry.
- Evaluate the diverse communication channels utilized by the company, including but not limited to trade
publications, industry-specific events, digital marketing, and client relationship management, to convey its brand
identity and engage with its target B2B audience. - Assess the coherence and efficacy of the company's communication tactics across various business segments
and regions. - Also, propose innovative strategies or adaptations in communication approaches that the company could
employ to bolster its brand influence and establish deeper connections within the dynamic landscape of B2B
relationships.
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